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Boots Soltan launch revolutionary Learn to Reapply UV Detection Stickers for children

23 June 2020
News Healthcare

Developed with first to market skin mimicking technology that indicates when sunscreen needs to be re-applied

Soltan Kids Learn to Reapply UV Detection Stickers are the latest innovation to come from Soltan, designed to give parents peace of mind by changing colour when you need to reapply sunscreen to your children. The ground-breaking stickers are formulated with new “skin mimicking technology”, helping to remove the guesswork for parents and allowing families to enjoy worry-free fun in the sun. 

Knowing when to reapply sunscreen has long been an area of concern for parents, as they seek to ensure their children are protected from harmful UVA and UVB rays. In fact, in recent research conducted by Soltan, the UK’s leading 5* UVA protection sun care brand, a huge 85% of parents said they worry about their child getting sun damage[1]. The introduction of these stickers will be invaluable in encouraging sun safe behavior and helping parents be aware of when children are protected and when they need to reapply sunscreen.

The stickers utilise innovative dermatrue™ “skin mimicking technology” which has been scientifically developed to mimic the skins pore size, so it can accurately copy how your skin interacts with SPF protection. The signal to reapply is triggered by an underlying UV detection layer, which measures the UVA & UVB exposure using photosensitive dyes.

“After discovering that 39% of parents find it hard to estimate the right time to reapply sun protection on their children[2], the Soltan Learn to Reapply UV Detection Stickers will reassure you that enough sunscreen has been applied for optimum protection, turning from purple to clear to let you know when your child is fully protected. The sticker will remain clear when skin is protected and fade back to purple as the sunscreen becomes less effective - particularly handy if you’ve forgotten to reapply after swimming and towelling dry.” Clare O’Connor, Soltan Suncare Specialist says.

Dermatologist and paediatrician approved, the patches are waterproof, sweat resistant, hypoallergenic and adhere like a second skin to ensure they last for a full day of outdoor play. Each pack of Soltan Kids Learn to Reapply UV Detection Stickers contains 8 stickers, and with each sticker designed to last all day, one pack equates to more than one week’s supply.

How to use

  1. Use the triangular tab to lift and apply the purple sticker to upper arm, or other skin exposed to the sun. Pull away the triangular tab and discard. 
  2. Apply Soltan Once evenly all over the body, going over the sticker to ensure the same coverage is achieved on both the skin and the sticker.
  3. Sunshine will turn the sticker clear after one minute in direct sunlight. This can take longer on cloudy days.
  4. When the sticker starts to turn purple, you know that it is time to reply sun protection.
  5. Always follow the guidance as displayed on your sun cream and use the sticker as a guide to sun exposure.

Soltan Kids Learn to Reapply UV Detection Stickers are priced at £5, and are available exclusively on Boots.com and in selected Boots stores*.

 

-ENDS-

About Boots Soltan

Boots Soltan, exclusively available in Boots stores nationwide and at boots.com, has been at the forefront of sun protection developments since it launched in 1939. In 1992, Boots UK introduced the UK’s first (and only) UVA star rating system, which has become widely used across the industry. Still continuously improving its range using the latest technology, Boots Soltan is committed to bringing the best sun protection for all individual needs.

UVA star rating system shows how much protection a product has, and all Boots Soltan sun care comes with five stars, being the highest level. There is a pediatrician approved formula especially for babes and a variety of products that offer more than just sun protection, such as sun creams with added insect repellent, and a face range with added anti-ageing complex, Boots Soltan also has a broad after sun range to soothe moisturize and cool.

*Available across the UK in 805 stores

 

[1]Consumer research conducted by Censuswide for Soltan, 2,016 participants, April 2020  

[2]Consumer research conducted by Censuswide for Soltan, 2,016 participants, April 2020  

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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at boots-uk.com.

*As of Aug. 31, 2020