MediaCom gains Boots UK media account as part of global WPP deal
20 April 2017: Today Boots UK confirms it has handed MediaCom UK its media account.
The appointment follows the decision by US parent company Walgreens Boots Alliance to move all of its global communications to WPP agencies to further strengthen integration.
As part of Team W – a bespoke WPP team covering traditional and digital advertising, media investment management, promotion & relationship marketing, public affairs, media relations and communications, MediaCom UK will be responsible for helping Boots continue to drive its brand and retail presence in the UK and ROI.
Hub office locations for ‘Team W’ have been set up in Chicago, London and New York to support Walgreens Boots Alliance and businesses including Walgreens, Boots and Alliance Healthcare businesses.
Elizabeth Fagan, Managing Director Boots UK & ROI comments: “We're pleased to confirm that, as part of the new Walgreens Boots Alliance partnership with WPP, Boots UK will begin working with MediaCom as media agency.
I would like to personally thank the team at OMD, our incumbent agency, with whom myself, and Boots have had a strong collaborative partnership over the past ten years, and we look forward to a similarly strong relationship with MediaCom in the future.”
Josh Krichefski, CEO, MediaCom UK concludes: “We are really excited to be working with Boots in this new integrated model. Boots is one of the UK’s most iconic and well-loved brands with a fantastic heritage and a fascinating portfolio. So we are thrilled to be working with them and we look forward to helping take their communications to the next level.”
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About Boots UK
Boots UK (boots.com), the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. With 2,509* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.
*As of 31 August 2016 excluding equity method investments
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes Sky, DFS, GlaxoSmithKline, Tesco and Cancer Research UK. The agency was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
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