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Boots Media Account to go to MediaCom

20 April 2017
News Brand

MediaCom gains Boots UK media account as part of global WPP deal

20 April 2017: Today Boots UK confirms it has handed MediaCom UK its media account.

The appointment follows the decision by US parent company Walgreens Boots Alliance to move all of its global communications to WPP agencies to further strengthen integration.

As part of Team W – a bespoke WPP team covering traditional and digital advertising, media investment management, promotion & relationship marketing, public affairs, media relations and communications, MediaCom UK will be responsible for helping Boots  continue to drive its brand and retail presence in the UK and ROI.

Hub office locations for ‘Team W’ have been set up in Chicago, London and New York to support Walgreens Boots Alliance and businesses including Walgreens, Boots and Alliance Healthcare businesses.

Elizabeth Fagan, Managing Director Boots UK & ROI comments: “We're pleased to confirm that, as part of the new Walgreens Boots Alliance partnership with WPP, Boots UK will begin working with MediaCom as media agency.

I would like to personally thank the team at OMD, our incumbent agency, with whom myself, and Boots have had a strong collaborative partnership over the past ten years, and we look forward to a similarly strong relationship with MediaCom in the future.”

Josh Krichefski, CEO, MediaCom UK concludes: “We are really excited to be working with Boots in this new integrated model.  Boots is one of the UK’s most iconic and well-loved brands with a fantastic heritage and a fascinating portfolio.  So we are thrilled to be working with them and we look forward to helping take their communications to the next level.”

 

ENDS

Notes to editors:

For further details please contact:

 

mediacom@themediafoundry.com | +44 (0) 207 612 1155

Clare.stafford@boots.co.uk | +44 (0) 115 959 5995

 

 

About Boots UK

Boots UK (boots.com), the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. With 2,509* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.

*As of 31 August 2016 excluding equity method investments

 

About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes Sky, DFS, GlaxoSmithKline, Tesco and Cancer Research UK. The agency was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.

 

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

 

Find us on Twitter @MediaComUK

Like us on Facebook at www.facebook.com/MediaComGlobalNews

Join us on LinkedIn here

 

News

What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.

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Features

Take a closer look at our team members and the work they do, learn more about our corporate social responsibility initiatives and see how we work behind the scenes.

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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty - caring for people, customers and communities everywhere.

With over 53,000 team members and 2,247 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain providing dispensing and essential healthcare services, and it offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com.

 

*Figures as of 31 May 2022