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Boots Media Account to go to MediaCom

20 April 2017
News Brand

MediaCom gains Boots UK media account as part of global WPP deal

20 April 2017: Today Boots UK confirms it has handed MediaCom UK its media account.

The appointment follows the decision by US parent company Walgreens Boots Alliance to move all of its global communications to WPP agencies to further strengthen integration.

As part of Team W – a bespoke WPP team covering traditional and digital advertising, media investment management, promotion & relationship marketing, public affairs, media relations and communications, MediaCom UK will be responsible for helping Boots  continue to drive its brand and retail presence in the UK and ROI.

Hub office locations for ‘Team W’ have been set up in Chicago, London and New York to support Walgreens Boots Alliance and businesses including Walgreens, Boots and Alliance Healthcare businesses.

Elizabeth Fagan, Managing Director Boots UK & ROI comments: “We're pleased to confirm that, as part of the new Walgreens Boots Alliance partnership with WPP, Boots UK will begin working with MediaCom as media agency.

I would like to personally thank the team at OMD, our incumbent agency, with whom myself, and Boots have had a strong collaborative partnership over the past ten years, and we look forward to a similarly strong relationship with MediaCom in the future.”

Josh Krichefski, CEO, MediaCom UK concludes: “We are really excited to be working with Boots in this new integrated model.  Boots is one of the UK’s most iconic and well-loved brands with a fantastic heritage and a fascinating portfolio.  So we are thrilled to be working with them and we look forward to helping take their communications to the next level.”



Notes to editors:

For further details please contact: | +44 (0) 207 612 1155 | +44 (0) 115 959 5995



About Boots UK

Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. With 2,509* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.

*As of 31 August 2016 excluding equity method investments


About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes Sky, DFS, GlaxoSmithKline, Tesco and Cancer Research UK. The agency was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.


MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024