• Boots launches Maybe Baby, a new and exclusive baby clothing range for 0–2-year-olds
• Mollie King, broadcaster and first-time mum, has partnered with Boots as ambassador for the new collection
• Maybe Baby joins the extensive baby offering already available at Boots, including over 250 baby and toddler brands
• New Universal baby collection also debuts at Boots, featuring much-loved nostalgic licensed brands such as Jurassic Park and Rugrats

6th August 2024: Boots is today launching new and exclusive ‘Maybe Baby’ clothing brand to its baby offering in stores across the UK and online at boots.com. The new range includes over 50 different lines that are designed to bring contemporary and stylish looks to little ones across the country.

With prices starting from £6, the new collection incorporates playful patterns and classic cuts for Autumn/Winter that are modern, stylish and comfortable for babies to wear.

Broadcaster and first-time mum, Mollie King, has partnered with Boots as ambassador for the new range. Known for her stylish and fashionable looks, Mollie is the perfect fit for the brand and has also been able to share her experience of having a toddler to ensure the lines are durable and practical, whilst also being contemporary and modern.

John Carolan, Head of Category, Baby at Boots, said “We are delighted to be launching Maybe Baby exclusively at Boots. The lines have been created with both babies and parents in mind; comfortable for babies to wear whilst also being super easy for parents to put on and take off. The range is made up of gender-neutral colours, relaxed patterns and adorable graphics, all inspired by recent trends. We are confident that parents are going to love the new range as much as we do.”

Mollie King, Boots Maybe Baby Ambassador said "I am thrilled to be collaborating with Boots for the launch of Maybe Baby. As a first-time mum, I understand how challenging it can be to find baby clothes that combine high quality, comfort, practicality and style. Maybe Baby strikes this balance perfectly. Partnering with Boots on this collection has been a dream come true, and it simplifies my life with every outfit change, thanks to the easy mix-and-match pieces. I can’t wait to see my daughter in these beautiful designs, with the teddy bear jacket being my absolute favourite!"

Maybe Baby is available in 180 Boots stores nationwide and online at boots.com, making it easily accessible for parents across the country. In addition, Boots Parenting Club members receive 8 points per £1 spent on all baby and toddler products, including the new clothing collection*, making stocking up on essentials even more rewarding.

The launch of Maybe Baby expands the impressive babywear offering from Boots, and in addition to the new collection fronted by Mollie King, Boots has also launched a new Universal baby clothing collection (from 0-18 months), featuring designs from much-loved licensed brands including Back To The Future, Jaws, E.T, Casper, Jurassic Park, Sophie La Giraffe and Rugrats. This collection brings a dose of nostalgia to a new generation, offering playful and stylish options for babies and toddlers.

Maybe Baby and the Universal collection will be available exclusively at Boots and Boots.com from 6th August 2024. You can find out more and shop the range at www.boots.com/maybe-baby

 

– ENDS –

 

Notes to editors:

For more information, please contact: media.enquiries@boots.co.uk.

 

Boots Parenting Club

Parenting Club is exclusive to Boots Advantage Card* holders. Don't have an Advantage Card yet? Sign up now. From the moment you find out you're pregnant until the day your child turns 5, become a Parenting Club member and enjoy all the benefits!

Membership offers:

• 8 points per £1 on baby products1
• Free gifts at key stages of your baby's development
• Expert parenting advice
• Parenting Club offers via the Boots app
• Sign up to Boots Parenting Club to receive your selected Aveeno product
• T&Cs apply.

About Boots:

Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty destinations.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks the 175th anniversary of Boots. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain and Jesse’s wife Florence was integral to establishing Boots as a beauty destination. Throughout its history, Boots has listened, learned and innovated and continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on boots-uk.com.

 

*Figures accurate as of 31 May 2024