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Boots launches exclusive Price Advantage allowing members to bag lower prices

18 January 2022
News Beauty
  • Boots is bringing back the exclusive Price Advantage for Advantage Card holders with the offer set to stay indefinitely
  • Launching nationwide, Price Advantage discounts will be available on 150 selected products every month
  • Hundreds of half-price deals this month with everyday essentials available for just £2

The hugely popular Boots Price Advantage programme has returned for good to help shoppers get more out of life for less. The programme is set to give all Advantage Card holders even bigger savings by being members of the loyalty scheme. 

Customers can download the Boots app and sign up to the Advantage Card digitally for free, giving them automatic access to the new Price Advantage discounts. The Price Advantage prices will be available on 150 selected products each month, which will be marked in pink to make them easy to spot. 

The fantastic value doesn't end there as Boots continues to release hundreds of half price deals this month, as well as offering hundreds of everyday essentials for just £2. 

Products to turn pink include No7 Lash Extender Fiber Mascara, Aveeno Daily Moisture+ Oat Milk Blend Shampoo 354ml, L'Oreal Paris Revitalift Laser Pure Retinol Deep Anti-Wrinkle Night Serum 30ml, and the Boots Ingredients Hyaluronic Acid Serum 30ml. 

Plus, shoppers can look forward to the programme getting even bigger and better over the coming months as more products get the Price Advantage treatment. 


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023