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Boots launches exclusive Price Advantage allowing members to bag lower prices

18 January 2022
News Beauty
  • Boots is bringing back the exclusive Price Advantage for Advantage Card holders with the offer set to stay indefinitely
  • Launching nationwide, Price Advantage discounts will be available on 150 selected products every month
  • Hundreds of half-price deals this month with everyday essentials available for just £2

The hugely popular Boots Price Advantage programme has returned for good to help shoppers get more out of life for less. The programme is set to give all Advantage Card holders even bigger savings by being members of the loyalty scheme. 

Customers can download the Boots app and sign up to the Advantage Card digitally for free, giving them automatic access to the new Price Advantage discounts. The Price Advantage prices will be available on 150 selected products each month, which will be marked in pink to make them easy to spot. 

The fantastic value doesn't end there as Boots continues to release hundreds of half price deals this month, as well as offering hundreds of everyday essentials for just £2. 

Products to turn pink include No7 Lash Extender Fiber Mascara, Aveeno Daily Moisture+ Oat Milk Blend Shampoo 354ml, L'Oreal Paris Revitalift Laser Pure Retinol Deep Anti-Wrinkle Night Serum 30ml, and the Boots Ingredients Hyaluronic Acid Serum 30ml. 

Plus, shoppers can look forward to the programme getting even bigger and better over the coming months as more products get the Price Advantage treatment. 


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at