• ghd, the UK’s number one hair straightener brand² is now available online on boots.com and in selected Boots stores 

• ghd joins the growing premium and professional haircare and beauty selection at Boots.

• Boots customers can collect Boots Advantage Card points on all ghd purchases 

Boots, the UK’s favourite beauty retailer¹ has joined forces with ghd, the UK’s number one hair straightener brand² to bring the brand’s groundbreaking hair tools to its shoppers across the UK.  A total of 34 products from the ghd collection will be available online on boots.com and in selected stores, including the brand-new ghd Chronos Max hair straightener. Selected Boots stores will also offer ghd trial and demonstration stations with brand ambassadors providing personalised advice and styling. 

With two decades of rich heritage and cult products, driven by technology and professional expertise, ghd has become an essential part of the nation's haircare routines. Experts in heat styling, ghd uses intelligent algorithms to maintain a consistent temperature of 185 degrees, ensuring optimum power with minimal damage across its range of tools. 

Liz Hewitt, Director of Category - Gift, Electrical Beauty, Photo and Brand Partners at Boots said: “ghd continues to revolutionise the world of hair styling, whether it’s achieving beachy waves, sleek straight looks or natural curls, ghd’s tools can create long-lasting, salon-quality results at home. We are thrilled to bring one of the biggest hair brands in the world into our stores and expand our ever growing premium and professional haircare offering.” 

The arrival of ghd marks the latest new brand to join Boots beauty line-up following the launch of over 45 new brands in 2024. Boots Advantage Card members can earn 3 points for every £1 they spend at Boots, including the ghd range, in-store, online or via the Boots app (T&Cs apply). Customers shopping ghd hair tools on boots.com can also benefit from free next day delivery with code GHDFNDD for a limited time only.  

The range of ghd tools and haircare products is available on boots.com now.

 

^{[1] Kantar Worldpanel | Total Market | Mass & Premium Beauty Category | 52w/e 9th June 2024 | Number one measured by GB Spend Share %.} 

^{[2] Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands}