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Boots celebrates Purple Tuesday as Health and Beauty Sponsor for the third year running

07 November 2023
News Brand
  • Boots has started a project to make its own brand product packaging as accessible as it can be.

Today, Boots and No7 Beauty Company are proudly supporting Purple Tuesday to highlight the needs of disabled customers and patients.

Purple Tuesday was established by Purple, a disability organisation which supports businesses to improve the disabled customer experience.

Boots is a founding partner of Purple Tuesday and the Health and Beauty Sector Sponsor for the third year in a row. Being part of Purple Tuesday has supported its efforts to create a more inclusive shopping environment for disabled customers and patients.

In stores, Boots has introduced Hidden Disability Sunflower and Dementia Friend schemes alongside inclusivity training for team members. Assistive technology has been introduced on to enable visitors to adapt the site to meet their needs.

This year, Boots has also kickstarted a new initiative to review the packaging of its own-brand products to ensure they are as accessible as they can be.

To do this, we’re working with inclusive design specialists from Purple Tuesday alongside a panel of disabled product users from the Research Institute for Disabled Consumers (RiDC) to understand barriers to accessibility and identify opportunities to make our wider offering more inclusive.

Ben Horner, HR Director at Boots and No7 Beauty Company, said: “I want to say a huge thank you to our team members who have participated in training and supported the initiatives we’ve implemented to date. But there’s always more we can do, which is why I am so excited to see the results of our work to improve the accessibility of our own brand packaging.”

Una Kent, Vice President ESG and DEI International at Walgreens Boots Alliance, said: “It’s so important to us that all our customers find it easy to shop with us and use our products. Being part of Purple Tuesday has supported our efforts to create a more inclusive shopping environment for our disabled customers and patients. I would encourage other organisations to get involved in this brilliant initiative.”


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023