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Boots Beauty Trends Report: New report reveals 6 biggest trends for 2022

07 April 2022
News Beauty

Boots, the UK’s leading beauty retailer, today announces the launch of its 2022 Beauty Trends Report, outlining the six biggest emerging trends expected to shape the beauty landscape over the next year and beyond.

Boots has combined its unique customer insight and in-house expertise to share its predictions for the next big trends across skincare, cosmetics and haircare. Boots 2022 Beauty Trend Report found:

1. 2022 is set to be the year of growing demand for expert skincare

  • The category is outpacing other facial skincare categories at Boots to deliver a 41% sales increase year-on-year
  • The best-selling facial skincare brands with the biggest growth in sales at Boots this year are science-based brands such as The Inkey List (+96%), CeraVe (+54%) and La Roche Posay (+49%)
  • Facial skincare tools have seen a 1,531% sales increase, demonstrating a growing thirst for at-home skincare expertise and techniques
  • No7’s new Pro Derm Scan (now available in Boots stores nationwide) offers a game-changing diagnostic service providing customers free access to a dermatologist-grade skin device, offering personalised skincare analysis and cosmetic recommendations

2. Strong demand for self-care shows no sign of slowing 

  • 45% of 16–34 year olds now indulge in beauty routines to reduce stress or anxiety , as consumers look to boost their mood with beauty and skincare
  • Boots expects increased demand for aromatherapy-based products and new skincare textures such as Drunk Elephant Beste™ No. 9 Jelly Cleanser or Kiehl’s Midnight Recovery Cloud Cream

3. Customers are increasingly looking for affordable beauty amid current cost of living pressures

  • Boots has this year increased its value beauty offering, launching Revolution and cult favourite beauty brand 17– offering 170 vegan, high-performing products for £5 or under
  • Boots now offers more than 1,000 essential own-brand products for £2 and under
  • Nine in 10 shoppers continue to want to shop beauty and personal care sustainably
  • The Recycle at Boots scheme rewards customers with Advantage Card points for every donation, with one million empties banked through the scheme to date

4. Beauty for everyone

  • As part of its #AllTogetherBeautiful campaign launched in March, Boots has reaffirmed its commitment to becoming the most inclusive beauty hall on the High Street
  • No7 has recently reformulated its cosmetics line to create shades based on skin tone and scientific analysis to deliver more diverse undertones
  • Boots has rebranded feminine hygiene products as ‘period products’ on and is in the process of reviewing signage in store, removing words like “hygiene” and “sanitary”

5. Growing interest in scalp-focused haircare for both men and women 

  • Search terms containing the word ‘scalp’ have more than doubled (+170%) on boots.com4
  • Brands are increasingly launching scalp-focused products including Head & Shoulders’ DermaXPRO scalp hydrating range, and Arkive’s Head Care new range by hairdresser Adam Reed available exclusively at Boots
  • Boots Online Doctor Hair Loss Clinic appointments have increased by over a third in the last three months,5 with research suggesting a link between hair loss and COVID-196

6. Self-expression during difficult times through maximalist makeup 

  • Following pandemic lockdowns, consumers are looking for celebration and escapism through their makeup
  • Boots customers can satisfy their increased demand for creativity by shopping the UK’s largest selection of beauty brands on the highstreet, supported by over 1,000 Boots Beauty Specialists in stores

Jamie Kerruish, Beauty Director of Boots UK & ROI, commented: “As part of our ongoing beauty journey, we have been constantly innovating in line with our customer’s needs, re-designing over 125 premium beauty halls across the UK to make incredible beauty more accessible to our customers.

"Over the past 24 months we have continued to expand our beauty offering, launching 68 cult brands including Kylie Skin and Kylie Cosmetics, Kiehl’s, Drunk Elephant, 17 and Makeup Revolution. We also have big plans to revolutionise our haircare offering over the next year, having recently launched two new exclusive professional haircare ranges from world-renowned names Andrew Fitzsimons and Adam Reed.

"As the UK’s leading beauty retailer, the Boots Beauty Trend Report shares our predictions for 2022 combining our unique customer insight with in-house expertise.”

Over 500 beauty brands are now available in-store and online at Boots, whose industry-leading beauty offering makes it the number one beauty destination in the UK. More than 60 new and cult beauty brands have launched at Boots in the past two years, leading to its biggest ever market share. Boots has transformed its in-store beauty experience with over 125 premium beauty halls across the UK, and over 1,000 Boots Beauty Specialists on hand to provide personalised, brand-neutral beauty and skin care advice to customers for free in stores.


1 Based on Boots revenue data 1st Sept 2020 – 28 Feb 2021 vs 1st Sept 2021 – 28 Feb 2022
2 Mintel Blog: Wellness trends to watch in 2021
3 Google Trends, Jan 2022
4 Based on search data 20 March 2020 - 18 March 2021 vs 20 March 2021 - 18 March 2022
5 Based on Boots Online Doctor Hair Loss Clinic orders, Jul 2021 – Sept 2021 vs Dec 21 – Feb 22.
6 Research by Indiana University School of Medicine, 2020




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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024