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Boots and recent mum of two, Mollie King, reveals new Maybe Junior collection and the latest Maybe Baby SS25 range

14 January 2025
News Brand

Boots and recent mum of two, Mollie King, reveals new Maybe Junior collection and the latest Maybe Baby SS25 range

  • Boots continues its partnership with Mollie King to launch a brand-new collection, Maybe Junior, aimed at toddlers and young children up to 6 years old
  • Maybe Baby Spring Summer 2025 collection has also landed, with 60 new styles added to the popular range for newborns to 24 months
  • Mollie King assumes new Creative Collaborator role for Maybe Baby and Maybe Junior, following her creative and design input to the ranges
  • Boots is also expanding its character baby collection, featuring new much-loved nostalgic licensed brands such as Peppa Pig, Garfield and Hot Wheels

Today, Boots announces the launch of its brand new Maybe Junior clothing collection with Mollie King, following on from the success of its Maybe Baby range last year. Now offering clothing for toddlers and young children (18 months to 6 years-old), new Maybe Junior includes 29 practical and stylish items, and adds to the range of fashion-forward kids wear at Boots.

Boots and Mollie King have also revealed the Maybe Baby Spring Summer 2025 collection, expanding the existing range to include 60 new styles in readiness for the warmer seasons ahead.

Both new collections have been designed in collaboration with broadcaster and recent mum of two, Mollie King, who has just welcomed her second daughter, Liliana. Drawing on her experience of dressing her first daughter, Annabella, and combining her natural sense of style, Mollie has focused on creating designs that prioritise quality, comfort and practicality. Together Maybe Junior and Maybe Baby SS25 include 89 stylish pieces, which are priced from £6, and are available exclusively at Boots. The modern designs are easy to mix and match and include neutral ginghams, striped sets, bright knitted co-ords and trendy cargos.

As one of the high street's leading retailers for baby and toddler clothing, the new Maybe Baby SS25 and Maybe Junior collections are set to be a hit with customers. The new Maybe Junior line launches into 410 stores, while Maybe Baby SS25 will be available in 230 stores across the UK and both will be available online at boots.com.

John Carolan, Head of Category, Baby at Boots, said: “It has been a pleasure to work with Mollie again on the latest Maybe Baby collection and the new, highly anticipated Maybe Junior range – her brilliant sense of style is evident in the designs, and has helped us to create a fun, playful collection that will stand out in the market. The first drop was a great success with many items, including the best-selling printed Teddy Jacket, flying off the shelves so we are excited for the next stage in the Maybe Baby journey. We are also delighted to be rolling out the Maybe Junior range to a greater number of stores, as well as boots.com, making it accessible to even more customers.”

Mollie King, Creative Collaborator, Boots Maybe Baby and Maybe Junior, said: “I have loved developing the latest Maybe Baby and Maybe Junior collection with Boots, especially as Annabella has just turned two; having outgrown Maybe Baby, she is now the perfect age for the new Maybe Junior range. I am so proud of this whole collection – as a mum myself, I’ve made sure the clothes are practical, comfortable and functional, and have had a lot of fun making it stylish too - I hope parents and carers out there love them as much as I do!’

Continuing to expand its extensive babywear offering, Boots has also added to its Character Baby Clothing collection (from 0- 6 years). The range features brand new designs from much-loved licensed brands including Peppa Pig, That’s not my, Garfield, Teenage Mutant Ninja Turtle, Little Miss, Nasa and Hot Wheels, to bring a dose of nostalgia to parents and introduce much-loved characters to a whole new generation. The new character designs will be available in 200 stores.

Maybe Baby SS25, Maybe Junior and the Character Clothing collection are all available exclusively at Boots and at boots.com, with a second drop of the Maybe Baby and Maybe Junior ranges scheduled for April. You can find out more and shop the range at www.boots.com/maybe-baby and www.boots.com/clothing

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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com.

*Figures accurate as of 31 May 2024