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Boots adds to K-beauty roster with exclusive launch of Beauty of Joseon Daily Tinted Fluid Sunscreen

08 April 2025
News Beauty

Beauty of Joseon Daily Tinted Fluid Sunscreen, the cult beauty buy of spring 2025, is now exclusively available at Boots! This latest skincare innovation from Beauty of Joseon, the best-selling Korean beauty brand at Boots,1 is available exclusively on boots.com, with free Next Day Click & Collect at over 1,100 Boots stores.* 

The Beauty of Joseon Daily Tinted Fluid Sunscreen (£17) is a 100% mineral SPF that delivers a broad spectrum of UV protection SPF 30. The triple-action formula shields skin like an SPF, looks like a tint, and feels like skincare.

Loved by K-Beauty fans, beauty insiders, and skincare obsessives alike, Beauty of Joseon harnesses the power of natural extracts like ginseng and fermented ingredients. Suitable for all skin types, Beauty of Joseon Daily Tinted Fluid Sunscreen is perfect for lighter, sunnier months, delivering a comfortable, lightweight finish that is not-too-dewy, not-too-matte. Available in 12 flexible shades, Beauty of Joseon’s Daily Tinted Fluid Sunscreen nourishes skin, delivering a sheer but radiant glow. 

The arrival of the Daily Tinted Fluid Sunscreen at Boots follows in the footsteps of the legendary Beauty of Joseon Relief Sun: Rice + Probiotics (£15.50), which is the best-selling K-Beauty product at Boots.2 K-Beauty continues to be big news, with Google searches for Korean skincare increasing by 68% in 20243, and one Korean beauty product selling almost every 15 seconds at Boots.4 

The best of K-Beauty is even more accessible on the high street than ever before, with Beauty of Joseon now available at 460 Boots stores nationwide. The new Beauty of Joseon’s Daily Tinted Fluid Sunscreen is currently available exclusively online at boots.com 

For more trending K-Beauty must-haves, Boots has curated the best K-Beauty SPFs on boots.com, featuring some of the biggest names in Korean beauty, including Toboco, Anua and Dr Jart+. 

 

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1Beauty of Joseon is the best-selling Korean beauty brand at Boots” (based on Boots sales volume data 01/12/2024-28/02/2025

2Beauty of Joseon Relief Sun : Rice + Probiotics 50ml is the best-selling Korean beauty product at Boots” (based on Boots sales volume data 01/12/2024-28/02/2025)

3Spate UK Google Search Data (data up to October 2024)

4One Korean beauty product sells almost every 15 seconds at Boots” (based on Boots sales volume data 01/12/2024-28/02/2025)

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About Boots: 

Boots is the UK’s leading health and beauty retailer with over 51,000 team members and over 1,800 stores, ranging from local community pharmacies to large destination health and beauty destinations.* 

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.  

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com

*Figures accurate as of 30 November 2024