Boots is continuing to rapidly expand its wellness range, bringing even more popular and trending brands to boots.com and in stores across the country.  

This week marks the launch of ŌURA at Boots as one of the latest wellness tech brands to join its wellness line up, with more people turning to wearable technology to offer real-time feedback and data driven insights into their health. 

Oura Ring 4, which is now available on boots.com, is the world’s leading smart ring with a discreet and comfortable design that collects data on more than 50 health and wellness metrics, providing valuable insights into holistic health, including sleep, activity, stress, heart health and more.  

Oura Ring 4 also offers a full suite of women’s health features, including cycle tracking, period prediction, fertile window prediction and ovulation tracking, by using biometrics including skin temperature to deliver contextual and actionable insights. It also offers a pregnancy insights feature, designed to support mothers-to-be with data-backed insights, support, and education throughout every phase of their journey.  

Oura Ring 4 is now available on boots.com and in selected Boots stores from January, in six colour ways with prices starting from £349. 

Kirstie Thorley-Mitchell, Head of Wellness at Boots, said: “It is an incredibly exciting time for wellness at Boots, we’ve launched a huge 44 new wellness brands so far this year with plans for even more new brands in the pipeline. We know that people are constantly looking for ways to improve their health and wellness, with wearable technology playing a huge role. We are so excited to be launching more wellness tech brands like ŌURA, helping to making wellness more personalised, proactive and more data-driven than ever before.” 

Boots is also welcoming a number of new vitamin and supplement brands to its wellness range, with Wild Nutrition, Free Soul, Bettervits and Alchemy all now available at Boots, as well as a new Boots Collagen High Strength Skin Formula Powder. Trending water bottle brand Stanley is also the latest brand to join the hydration category, launching next week on boots.com, just in time for Christmas gifting. Stanley will join AirUp and Humantra, which both launched earlier this year and have both been hugely successful.  

Product extensions from popular wellness brands already stocked at Boots will also be adding to the wellness line up over the coming months, including new products from Absolute Collagen, Zooki, Nourished, Ancient & Brave, Vida Glow, SpaceGoods and Rheal Superfoods. 

Kirstie added: “When choosing a new brand we look carefully at product efficacy to ensure we only stock the highest quality wellness products. We also stay close to social media platforms to understand what’s trending, what are people searching for and what their expectations are when it comes to wellness.