The UK's favourite beauty retailer accelerates its beauty reinvention with the arrival of Olaplex, Rochelle Humes' Eulah, Kate Somerville, Sunday Riley, Laura Geller, By Terry, Kopari and a brand new own-brand cosmetics range, EDIT by Boots.​ 

Boots is expanding its market-leading beauty line-up with eight coveted new brands landing online and in selected stores this autumn. With new research revealing that 78% of Brits feel an instant mood and confidence boost when completing their daily beauty routine and nearly two-thirds (64%) crediting a bold beauty look with helping them tackle a nerve-wracking moment², Boots is giving shoppers even more brands to build their beauty confidence: ​ 

• Olaplex: By popular demand, the globally revered bond-building hair repair powerhouse has landed at Boots, having become one of the most searched-for premium haircare brands on boots.com over the past three months among brands previously unavailable at Boots³. Customers get a free gift when spending £35 on selected brand favourites such as Olaplex No.3 Plus Ultimate Repair Treatment, plus free next day delivery when spending £30 with code NEXTDAY. 
• Eulah: Designed by Rochelle Humes, developed by skincare experts and dermatologically tested, Eulah presents a premium and affordable collection of face and body skincare essentials to take you from cleanse to glow. Discover Cloud Cleanse Foaming Deep Cleanse and In Flight Hydrating Rice Milk Mist with 20% off selected products. 
• Boots EDIT: A high performance, accessible new cosmetics line created in-house by Boots, with skincare inspired formulations for elevated beauty, every day.  Part of Boots growing own-brand beauty offer, which sells five cosmetics products every minute⁴, Boots EDIT features skin-loving formulas that are easy to wear, flattering to the skin and kind to your budget with 3 for 2 on selected lines. Top picks - The Hydrating Balm and The Blush Cream. 
• Sunday Riley: A luxury, science-led skincare brand founded by cosmetic chemist and product formulator, Sunday Riley​. Known and loved for its Good Genes exfoliating lactic acid treatment and C.E.O. 15% Vitamin C Brightening Serum to help brighten complexions. 
• Laura Geller: This iconic US makeup brand is renowned for its baked beauty innovations and easy-to-use formulas such as the  Baked Balance-N-Glow Color Correcting Foundation specifically designed for mature skin​. Available online only. 
• By Terry: Launching on 19 October in-store and 20 October on boots.com, the TikTok-viral French luxury brand founded by renowned makeup artist Terry de Gunzburg delivers effortless Parisian glow.​ Combining professional makeup artistry with high-performance formulas, By Terry enhances natural beauty and deliver a radiant, healthy-looking complexion. 
• Kate Somerville: Also launching on 19 October in-store and the following day on boots.com, this aesthetician founded, iconic skincare brand is famous for high-performance, clinic-inspired products.​  
• Kopari: Born in sunny California, Kopari brings its high-performance sun, skin and body care to Boots stores on 19 October, followed by an online launch on 20 October. Combining skincare-led ingredients with sensorial textures, the brand transforms everyday routines into feel-good rituals, delivering glowing, nourished and protected skin from head to toe. 

These new ranges follow the 60 beauty brands that have already launched at Boots over the past year, including P.Louise, Charlotte Tilbury and Jo Malone London, providing customers with even more choice for their beauty.  Customers can shop with complete confidence, with personalised, brand-agnostic advice available from the crew of Boots Beauty Specialists, who have all received enhanced Beauty School training in collaboration with the British Beauty Council. Boots also offer convenient, reliable delivery options including next day Click and Collect from over 1,200 stores, as well as the added value of earning Boots Advantage Card points on every purchase.