Bringing the campaign to life is a 60 second TV advert which airs Friday, 8 November during Coronation Street. The unlikely hero of the ad is a teenage ‘hoody’, not playing knock-a-door run as it first appears but actually hand-delivering thoughtful gifts to all those who have touched his life and made him feel good throughout the year. From the Philips groomer for the bushy eye-browed teacher who helped him pass his Maths exam, to the Marc Jacobs perfume for ‘the fittest girl in year ten’, to the No7 gift for the lady who believed in him enough to offer him his first Saturday job, the advert shows the breadth and variety of gifts available at Boots UK.
“With exciting collaborations this year, including partnerships with Jenny Packham, Fearne Cotton, the Hairy Bikers, Ted Baker and French Connection, all at incredible, high-street prices, we hope that our customers can find just the gift to make the people who make them feel good, feel good in return this Christmas,” Annabel continues.
The Boots UK Christmas gift guide is in-store and online now at Boots.com. Plus customers can now order by 2pm and collect in-store from 2pm the next day in over 2,300 stores. This offer means that all stores can be Christmas ‘super stores’ with access to the full range from even the most rural of areas, as well as offering an alternative to people who live near larger stores who want to avoid the crowds, or do not want to miss out on one of the great value offers.
And, with a broader range of great value Christmas gifts than ever before, plus the biggest range of 3 for 2 with more children's clothing, indulgent bathing, games, and fragrance, the leading pharmacy-led health and beauty retailer is perfectly placed to help customers show their appreciation and make the people who have made them feel good, feel good too.
To request further ad stills, gifting ideas or information on Christmas value offers please contact the Boots press office: 0207 025 6677 or email email@example.com
The Boots Christmas campaign is bigger than ever. The full 60 second advert is complemented by 40 and 30 second cut downs, and TV will be supported by print and digital advertising, direct marketing (including personalised emails and direct mails) and PR. Customers will get to see the advert first, with an email to Advantage Card holders and an unveiling to the Boots Facebook community in advance of the TV premier.
Creative Agency Mother
Creative Directors Mother
Agency Producer Mother
Director Jeff Labbe
Production Co Sonny
Producer Alicia Richards
Post Production MPC
Audio post-production Factory
Sound Design Factory
Music Arrangement Bronski Beat Small Town Boy
DoP Tom Townend
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of our business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.
*Figures are approximate as at 31 March 2013 and include associates and joint ventures.