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Touch-proof, transfer-proof, life-proof – a new lightweight foundation that keeps your skin perfect 24 hours a day!

23 December 2013
Feature Brand
Life can throw a lot at you and the experts at No7 know that women want to face it with a gorgeous, natural complexion from day to night. So for women to have close-up confidence at any time, NEW No7 Stay Perfect Superlight Foundation has been formulated to give a long lasting finish with a barely-there feel; to stay put and stay perfect for up to 24 hours.
Now you can have all day coverage in a beautifully light formulation.  The unique superlight formulation glides on to give a naturally flawless look with a weightless, silky soft feel so you hardly notice it’s there. Yet it’s enriched with Vitamin E to help protect and repair the skin and a moisturising complex to keep skin feeling hydrated all day.  This non-pore blocking formula works on all skin types, it won’t flake on dry skin nor shine on oily skin.    
Geraldine Freer, No7 advisor at Boots, Sedley Place says, “The common perception is that if a foundation is long-lasting, it has to be thick or heavy to stay put all day and many long lasting foundations can feel quite drying on the skin. But NEW No7 Stay Perfect Superlight Foundation makes your skin look naturally flawless whilst still having a lightweight formula which glides across the skin, making it so easy to get an undetectable level of coverage, even on close inspection!  And  it also leaves skin feeling soft and moisturised all day long. I can’t wait to tell my customers about it.”
One member of our user trial said “The sheer coverage it gave made me look younger because my skin absolutely glowed and it didn't highlight the fine lines around my mouth. I absolutely love this foundation!”, while another commented that she loved the foundation “for the light feeling it gives my skin yet has good coverage and feels moisturised all day”.
NEW No7 Stay Perfect Superlight Foundation is available as part of the revolutionary No7 Match Made service, provided by a No7 advisor using a device to read the precise colour values of the skin. Women can visit a No7 advisor and get NEW No7 Stay Perfect Superlight Foundation matched to their skin in one of 14 skin true shades.  Its hypoallergenic ingredients are kind to even sensitive skin. The added benefit of SPF 15 means your skin is protected from the damaging effects of the sun, while looking beautifully fresh and natural from day-to-night.
Having the right shade of foundation and concealer to match your skin tone is the ideal combination for not only achieving an impeccable base but younger looking skin too.  Research conducted by No7 reveals that concealer is a beauty essential for 80% of women, but only half believe it matches their skin tone*.  In response to this and following the huge success of No7’s Match Made service, No7 has created No7 Match Made Concealers that are in line with No7’s palette of skin true shades** to ensure women can now find the exact shade of concealer to match their foundation and skin tone.
Containing vitamin E to care for the skin, allantoin to soothe and rose oil to moisturise, the No7 Match Made Concealers cover flaws, blemishes and age spots to provide coverage for up to 16 hours, achieving a long-lasting and beautifully even skin tone.

NEW Stay Perfect Superlight Foundation (£14.50) is available in 14 skin true shades from Boots and from 22 January. The No7 Match Made Concealers (£7.50) are available in 17 shades. For samples, images, expert quotes and tips please call the Boots No7 Media Centre team on 020 7025 6677 or email
Notes to editors:
*Research was completed via Boots Viewpoint in February 2013 and a total of 761 community members participated
** The 17 skin true shade palette is based on the exact skin colour of over 2000 British women conducted in 2011 and 2012. 
No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.

The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.  

About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of the Boots business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.
*Figures are approximate as at 31 March 2013 and include associates and joint ventures.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023