You are here: Home Newsroom Features Steve Ager joins Boots UK as VP, Commercial Director Boots UK & ROI

Steve Ager joins Boots UK as VP, Commercial Director Boots UK & ROI

04 March 2020
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Steve Ager has been appointed VP, Commercial Director, Boots UK and ROI from the end of June 2020.

Commenting on the appointment, Seb James, SVP Managing Director, Boots UK and ROI said, “ I am delighted that Steve is joining my Executive team at Boots. He has a wealth of experience and a deep understanding of the UK and Global Retail industry.”

Steve was most recently Group Commercial Officer, Dixons Carphone. He joined Dixons Retail in 2008 as Commercial Director, and has previously held roles at Tesco and Keymarkets 

Steve will report into Seb James, Managing Director Boots UK and ROI and Annie Murphy, SVP Chief Commercial Officer Walgreens Boots Alliance.


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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and over 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures as of 28 February 2023