You are here: Home Newsroom Features Steve Ager joins Boots UK as VP, Commercial Director Boots UK & ROI

Steve Ager joins Boots UK as VP, Commercial Director Boots UK & ROI

04 March 2020
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Steve Ager has been appointed VP, Commercial Director, Boots UK and ROI from the end of June 2020.

Commenting on the appointment, Seb James, SVP Managing Director, Boots UK and ROI said, “ I am delighted that Steve is joining my Executive team at Boots. He has a wealth of experience and a deep understanding of the UK and Global Retail industry.”

Steve was most recently Group Commercial Officer, Dixons Carphone. He joined Dixons Retail in 2008 as Commercial Director, and has previously held roles at Tesco and Keymarkets 

Steve will report into Seb James, Managing Director Boots UK and ROI and Annie Murphy, SVP Chief Commercial Officer Walgreens Boots Alliance.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.

Boots serves its customers and patients’ wellbeing for life. It is the leading provider of healthcare on the high street and the UK’s number one beauty destination.

Boots has an unrivalled depth and breadth of product offering, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on

*Figures accurate as of 31 August 2023.