Soltan partners with celebrity parents and authors, Harry & Izzy Judd to launch a campaign to inspire kids to take part in imaginative and creative play outside with a Soltan Imaginative Play.

 

Figures released today by Soltan, the UK’s leading 5* UVA protection sun care brand, show how important creative outdoor play is and the positive effect it can have on children. 57% of parents report their child being happier, with a huge 96% saying that their child sleeps better when they spend a substantial amount of time outdoors.

In response to the findings, Soltan has partnered with celebrity parents and authors, Harry & Izzy Judd and child psychologist, Emma Kenny to create the Soltan Imaginative Play Pack, to encourage children’s imaginations to thrive and run free this summer.

Harry and Izzy Judd say: “Our kids love playing outside, but it can be tricky to think of new ideas to keep them occupied, particularly in the current situation. We’ve loved creating this play pack with Soltan, which is full of simple ideas to fire up children’s imaginations that parents can recreate anywhere.”

The survey of 2,000 parents also showed that lockdown is taking its toll and that after 11 weeks, the boredom is really starting to kick in:

• 72% of parents are running out of ideas to inspire their children’s imagination 
• Over half of UK children (55%) are now spending more time indoors than before lockdown
• 61% of parents are now worried about the impact of lockdown on their children’s emotional and creative development

“Creative play encourages kinaesthetic learning which is an effective way of children understanding the world around them, helping to foster resourcefulness and increase resilience. Being stuck in lockdown doesn’t mean we have to stop nurturing imaginative and creative play, children should still be encouraged to play outside for at least 30 minutes a day.” Psychologist Emma Kenny explains.

While we may not be travelling far from home at the moment, the pack aims to inspire kids to get outside, no matter what space they have access to, whether that’s the back garden, the balcony or the local green space. Children can have fun and let their imaginations run free, whilst parents can be safe in the knowledge that with Soltan, their children are fully protected from sun damage. Soltan offers full 5* UVA protection for the whole family, ensuring that time outdoors is fun and worry-free.

Download an online version of the Soltan Activity Book for free from boots.com.