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Shhhhtober – the secret to quitting success!

20 October 2014
Feature Brand

New research from Boots UK reveals that 62% of smokers prefer to quit smoking in secret,[1] only revealing the truth about their attempt to quit when they successfully achieve their smoke free ambitions.
Released to coincide with Stoptober - the month of the year when over a quarter of a million people are trying to quit smoking as part of the government’s 28 day challenge;[2] the research reveals, 42% of smokers would rather speak to an expert, such as a Smoking Cessation Advisor or pharmacist, over a family member or friend.1  Whilst friends and family may have the very best intentions at heart, it seems 63% of smokers find their advice is actually unhelpful, whilst over half (54%) admit there is nothing more annoying than someone asking how their quit attempt is going.1
Boots pharmacist, Angela Chalmers says: “For many smokers, quitting smoking is a lifetime ambition so they may choose to quit in secret and instead have a big celebration when they finally announce they are smoke free.  At Boots UK we understand quitting smoking is a very personal journey that is different for every individual, and we’re here to help people find the quit way that works best for them. We can give them the secret support they might want at every stage of their smoke free journey, so that smokers can ultimately be proud of their achievements when they are ready to share their secret success with the world.”
With many years’ experience of providing support to people who are giving up smoking, Boots UK pharmacists know that having access to the right help can make all the difference.  From expert pharmacist advice and support, smoking control products, and the unique Smoke Less Plan and the NHS stop smoking services available in selected Boots stores; Boots UK can help smokers find the method of quitting that works for them, to help ensure that every smoke free attempt is a successful one.
To find out more about how Boots UK can help you to stay smoke free during Stoptober and also beyond, visit a participating Boots pharmacy today for a private and confidential chat with a member of the pharmacy team.  Expert advice is available without an appointment necessary, to check the pharmacy opening times, please visit the store locator at
For more information on quitting, visit or the smoking cessation health centre.


Notes to editors:
For more information

Please contact the Boots Press Office on 020 7025 6657/
About Boots UK

Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500* Boots UK stores and over 60,000* employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. With customers at the heart of the business, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.

Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core business activities of: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalising its product brands. Alliance Boots has a presence in more than 27* countries and employs over 120,000* people.  Alliance Boots has pharmacy-led health and beauty retail businesses in 11* countries and operates more than 4,600* health and beauty retail stores, of which more than 4,450* have a pharmacy, with a fast growing online presence.  In addition, Alliance Boots has around 600* optical practices, of which around 180* operate on a franchise basis, and hearingcare services in around 430* locations.  Alliance Boots pharmaceutical wholesale businesses deliver over 4.5* billion units each year to more than 180,000* pharmacies, doctors, health centres and hospitals from over 370* distribution centres in 20* countries.

In June 2012, Alliance Boots announced that it had entered into a strategic partnership with Walgreens Co. (Walgreens), the largest drugstore chain in the US.  In August 2014, Alliance Boots and Walgreens communicated that they plan to merge in the first quarter of calendar 2015 to create the first global pharmacy-led, health and wellbeing enterprise, which will be named Walgreens Boots Alliance.

* Figures are approximations as at 31 March 2014, with the addition of Farmacias Ahumada data at the date of its acquisition on 11 August 2014, and include associates and joint ventures.
About is a collaboration between Boots, one of the UK's most trusted pharmacy-led health and beauty retailers, and WebMD, one of the world's leading online health information sites.  A team of UK-based health journalists and physicians ensures that all content is relevant and medically accurate.  In addition to original content, has partnered with leading content providers such as the British Medical Journal (BMJ Best Treatments) and the National Health Service from NHS Choices.  Other site highlights include the WebMD Symptom Checker*, the Medicines and treatment centre, and slideshows and videos.
*THIS TOOL DOES NOT PROVIDE MEDICAL ADVICE.  It is intended for general information purposes only and does not address individual circumstances.  It is not a substitute for professional medical advice, diagnosis or treatment and should not be relied on to make decisions about your health.  Never ignore professional medical advice in seeking treatment because of something you have read on the Boots WebMD Site.  If you have an urgent medical problem please call your doctor, or NHS direct, immediately or in the case of emergencies dial 999.

[1] Online research conducted by ICM research for Boots UK. The research took place in September 2014, among 1,008 UK smokers


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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures accurate as of 31 May 2023