Boots Opticians is excited to announce its new and exclusive launch of Orla Kiely frames. The internationally renowned Irish designer, known for her bold, retro designs using signature patterns and colour, has created an effortlessly chic range of optical frames and sunglasses to add mid-century glamour to any wardrobe. This new and exclusive range is available across all Boots Opticians stores from 6February.
When asked about the inspiration behind her first range of optical frames, Orla Kiely explains: “My range is strongly influenced by the screen sirens of the fifties - gorgeously bold designs to set off any look. I hope my creations enable people to find a pair of glasses they feel utterly fabulous in to enhance their style or create a whole new update to their wardrobe. It’s a really exciting new venture for me and it’s fantastic these frames will be available on virtually every high street across the country – I can’t wait to see them in my local store.”
“Our aim is to make our customers feel confident in their eyewear and this exciting new collaboration provides a new wonderfully glamorous option – whether you’re already channelling retro glam or want to experiment with a whole new look, there will be a pair of beautiful Orla Kiely frames for you. With everyone in the UK less than a 20 minute drive from a Boots Opticians store we’d urge you to drop by to check out the new range and get an all-important eye check too.” says Carolyn Norman, Optometrist at Boots Opticians.
The new Orla Kiely range frames are available at £189 per pair, including scratch resistant lenses to keep them looking their beautiful best.* Each purchase also comes with a stylish case in Orla’s classic ‘Stem’ print.
Orla Kiely frames will be available at Boots Opticians from the 6 February 2013.
For further information, samples and images please contact the Boots UK Press Office
on 0207 025 6677 or email firstname.lastname@example.org
About Boots Opticians
Boots Opticians has 610 practices in a variety of convenient locations including regional towns, urban centres, rural centres, fashion parks and retail parks. Boots Opticians and Dollond & Aitchison merged in 2009 to form the second largest optical chain in the UK. 92% of the UK population live within a 20 minute drive of a Boots Opticians.
Good eye health and regular eye checks are crucial to protect your sight, prevent common eye disorders, and treat eye problems early. Everyone should have a professional eye-check every two years or more frequently if recommended by your Optometrist or Medical practitioner.
* Glasses can be purchased in conjunction with the £75 designer second pair offer at Boots Opticians. Please see Boots.com/Opticians for terms and conditions.