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Re-live those unforgettable memories with a scent personal to you this Valentine’s Day

06 February 2014
Feature Brand
Whether Marc Jacobs was there on the first date, Calvin Klein was there for the first kiss or Ralph Lauren was there for the big move in together, everyone has a fragrance that reminds them of a special time together.  Show that special someone you care this Valentine’s Day with great value fragrances from Boots UK – and evoke memories of those magical moments you have shared.
What is more, Boots UK has the lowest prices on the high street on over 100 fragrances*  Order online by 2pm today and pick up in-store from 2pm tomorrow in over 2,300 stores!  This means that all stores can be Valentine’s Day ‘super stores’ with access to the full range from even the most rural of areas, as well as offering an alternative to people who live near larger stores and who don’t want to miss out on one of the great value offers.
Fragrances For Her
Was Roberto Cavalli there when you first met? Or perhaps Nicki Minaj was there when your eyes locked at a friends party?

Roberto Cavalli EDP 50ml 
...with the glimpse of opulent orange flower
Was: £47.50
Now: £29.99
SAVING: £17.51

Nicki Minaj Pink Friday eau de parfum 50ml
 ...with notes of juicy fruits, creamy vanilla and sensual musks
Was: £28.00
Now: £16.99
SAVING: £11.01

Was Hugo Boss there when you popped the question?  Or perhaps Marc Jacobs, Giorgio Armani or Estée Lauder came away with you on your 10th anniversary?

Boss Orange for Women Eau de Toilette 75ml

...with a burst of crispy apple and bergamot

Was: £49.50
Now: £32.99
SAVING: £16.51

Marc Jacobs Lola Eau de Parfum 50ml 
...with a succulent ruby red grapefruit
Was: £46.50
Now: £29.99
SAVING: £16.51  

Estee Lauder Modern Muse Eau de Parfum 50ml
...with a burst of exotic Mandarin and Honeysuckle nectar
Was: £59.50
Now: £53.50
SAVING: £6.00
Giorgio Armani Code for Women Eau de Parfum 75ml
...with a burst of fresh ginger and honey-sandlewood
Was: £71.50
Now: £63.99
SAVING: £7.51

Fragrances For Him
Was Diesel there when you spent your first Christmas together? Or does Hugo Boss muscle in on date night?

Diesel Only The Brave Eau de Toilette 125ml
...with citrus notes
Was: £55.50
Now: £39.50
SAVING: £16.00

Boss Orange for Men Eau de Toilette 100ml 
...with comforting vanilla notes
Was: £48.50
Now: £31.99
SAVING: £16.51

Was James Bond there when he first met your parents? Or was Paco Rabanne there when you took that big holiday abroad?

James Bond 007 Eau de Toilette 75ml
 ...with Aromatic Fougere
Was: £31.50
Now: £27.99
SAVING: £3.51

Paco Rabanne 1 Million EDT 100ml 
...with a burst of frosted grapefruit, blood mandarin and peppermint
Was: £54.50
Now: £48.99
SAVING: £5.51

NEW For both...
Was Calvin Klein there for you both during that first kiss?

NEW Calvin Klein CK One Red for him Eau de Toilette

...with a burst of black pepper and ginger

Price: £24.50

NEW Calvin Klein CK One Red for her Eau de Toilette 
...with a burst of succulent fruits 
Price: £24.50

Free Calvin Klein One Red drawstring bagwhen you buy a CK One Red fragrance...

...Plus 500 Boots Advantage Card points!


For images or additional information, please contact the Boots UK press office: 0207 025 6677 or


Notes to editors

*   Offer available at this price from 29th January 2014 until 4th March 2014
  • Available in larger Boots UK stores, subject to availability
  • Full Boots Advantage Card terms and conditions apply, see application form for details
UK Lowest Prices
* We select over 100 fragrance lines and ensure we have the lowest price on the high street. Visit for details
Comparison made with fragrances sold by Debenhams, The Fragrance Shop, The Perfume Shop and Superdrug using data collected on 31st January by Brand View, an independent collector of retail prices. Brand View collects price data from company websites. Price comparison of the fragrance lines and their sizes extracted from Brand View data in support of this advertisement can be found at Includes specific ml sizes, EDT and/or EDP and/or gift sets only. Boots prices include both promotional and non-promotional prices. Excludes Boots and competitor multi-buy, voucher and points promotions. Subject to availability, see in store for details


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023