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No7 Men launches NEW Ultra-Sensitive range

23 April 2014
Feature Brand
The secret to a good shave is one which leaves your skin feeling soothed, cooled and hydrated. So it’s no surprise that over 50% of men are interested in products with a sensitive benefit, with almost one in five ranking this as a priority.[1]

That’s why No7 Men has developed the NEW Ultra-Sensitive Range, including No7 Men Soothing Anti-Friction Shave Gel (£7.25) and No7 Men Soothing Post Shave Recovery Balm (£8.00). Expertly formulated by the No7 skincare experts, both products are fragrance free, contain Aloe Vera and are hypo-allergenic to help protect skin and leave it feeling cool, calm and moisturised.

Firstly, smooth on the No7 Men Soothing Anti-Friction Shave Gel to ensure the razor glides over skin with minimal friction and reduces razor burn for a more comfortable shave.

As shaving can remove a layer of your skin, as well as stripping it of its natural moisture, it’s important you keep your skin hydrated afterwards. The No7 Men Soothing Post Shave Recovery Balm works to soothe and cool skin as well as reducing any irritation and dryness left by shaving, so that even the most sensitive skin is left feeling hydrated and moisturised all day long.

The Men’s Ultra-Sensitive Range is available exclusively in Boots and on from 16 April 2014.


For more information, samples or images please call the Boots No7 Media Centre team on 020 7025 6677 or email

The Ultra-Sensitive Range for Men is available exclusively from Boots, brought to you by No7, the UK’s leading skincare brand.
The No7 team continues to invest in ground breaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.  
About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of our business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves. Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.

*Figures are approximate as at 31 March 2013 and include associates and joint ventures

[1] Results of an online survey of men aged 24-55 and women buying for men in that age group who have bought at least 1 skincare product in the last 6 months from November 2012. 1,000 participants (550 Boots viewpoint panel & 450 from nat rep population)


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023