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No7 Celebrating British beauty

05 August 2013
Feature Healthcare

The UK’s most trusted beauty brand1 launches striking new cosmetics campaign

Today sees the launch of a new colour cosmetics campaign from No7. Using bold and vibrant colours from its vast collection of cosmetics, the campaign is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. 
Discovering a new look with make-up, or trying something new can evoke so many different emotions for women.  The ambition of this powerful campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience; from modern to bold to adventurous.
 Aged between 25 and 55, the women featuring in the campaign have been ‘street cast’ from all walks of life, including a charity worker and a nurse; but they have one thing in common, the positive emotions they experience when trying No7 cosmetics.
One of the women, Katie, charity Programme Manager, commented: “I felt quite different after I’d tried a new look - I felt adventurous. Ahead of the shoot I was very curious and didn’t know what to expect, but it’s amazing to try new colours, step out of my natural comfort zone, and embody a bit more of myself and who I am. It was incredible to see the finished look.” 
Another woman featuring in the campaign, Ade, banking Compliance Officer, added: “I was hoping to have a wow moment and was looking forward to seeing what make-up can do for me and I wasn’t disappointed.  Afterwards, I felt like a different person, amazing – really fantastic. It’s great to see what happens when you apply some colour. I felt in control.”

Elizabeth Fagan, Marketing Director, Boots UK, said: “No7 is a British brand drawing on over 70 years of experience in cosmetics, and today sees the start of a celebration of colour. Our ambition is to represent real women showing how they feel when they try out a new look, be it a slick of lipstick or a sweep of blusher. We want to encourage women to release their inner ‘Ta Dah!’.
“With No7 we’re proud that our customers trust us to listen to them, and to continue to provide them with products that make them look and feel their best. Our hope is that they will be as excited about this campaign as we are.”
The No7 team continues to invest in groundbreaking research and development and our worldwide team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough Foundation Match Made Service, No7 customers believe in the power of our products as much as we do. This is why the new campaign is designed to be a genuine representation of how No7 products can make women look and feel.
In Boots stores nationwide there are No7 advisors ready to share their expert knowledge and help women experience their ‘Ta Dah!’ moment. To view the new campaign and to see how No7 make-up can make you feel, go to or  from 7 August 2013. Why not share with friends and family? #No7TaDah

The new No7 campaign features the track Sexy Lady from Jessie J’s forthcoming album.


At No7 we believe make-up can make you feel something.... ‘Ta Dah!’

You can watch the new No7 TV Advert here.

Click here to see our selection of portraits, or to see the individual portraits, please select from the following; Ade's story, Ali's story, Katie's story or Yasmin's story.

For information, new campaign visuals and videos of the No7 real women please visit the Boots Press Centre:  
For samples or quotes please call the No7 press office on 0207 025 6677 or email

Notes to editors: 
Boots UK is a member of Alliance Boots, an international pharmacy-led health and beauty group. Boots UK is the UK’s leading pharmacy-led health and beauty retailer.  Our purpose is to help our customers look and feel better than they ever thought possible.  We have close to 2,500 stores from local community pharmacies to large destination health and beauty stores. 
Our stores are located in convenient locations and put the pharmacist at the heart of healthcare. Our pharmacists are well placed to provide a significant role in the provision of healthcare services, working closely with other primary healthcare providers in the communities we serve.
No7, available exclusively at Boots and is the UK’s leading skincare brand.
This has been brought to life through a series of stunning images that showcase the genuine feelings of real women trying No7 make-up.


1 On behalf of Boots UK, Ipsos MORI interviewed representative quota sample of 1,272 ABC1C2 adult women across Great Britain (England, Scotland and Wales), aged 16 to 64. Interviews were conducted online between 1 October 2012 and 31 March 2013. The survey showed No7 as having the strongest level of association with ‘trustworthy’ among 18 leading GB beauty brands


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023