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No7 Celebrates British beauty whatever your age

09 October 2013
Feature Healthcare
Continuing No7’s commitment to using real women and celebrating British beauty by inspiring women to experience their own ‘Ta Dah!’ moment, the new No7 Restore & Renew Day & Night Serum is launched by 60+ Yoga and Pilates instructor Gerry.

As a No7 serum user, Gerry has experienced real results. She embraces the ageing process and knows that the secret to great looking skin is having a skincare routine suitable for her age. Gerry wants something that is as simple as possible, helping her to look and feel great and giving her that added bit of confidence when she steps out of the house.
Gerry from Kettering, says:

“Every decade is different for a woman... I feel better in my own skin than I ever did – I’m not looking to be young again, just wanting to look as good as I can. For the first time I feel more relaxed with myself. I’m my own person and able to make my own choices. I’m enjoying this decade very much.”
Completing the groundbreaking No7 Restore & Renew range for 60+ skin, NEW Restore & Renew Day & Night Serum, £24.95 actively targets the five key signs of ageing for mature skin: wrinkles, lack of firmness, uneven pigmentation, fragility and dull skin. In clinical trials, after four weeks of use, both light reflecting characteristics and levels of natural moisture return to similar levels of younger skin. In consumer trials 89% of women rated the product as good to excellent[1].
More information and behind the scene footage of Gerry’s shoot can be viewed here.
NEW No7 Restore & Renew Day & Night Serum (2 x 15ml) is available in Boots UK stores nationwide and online at from 2 October 2013, priced at £24.95.
No7 Restore & Renew Day Cream, SPF15, 5*UVA, £23.00
No7 Restore & Renew Night Cream, £24.00
For samples, images, expert quotes or an interview with Gerry please call the Boots No7 Media Centre team on 020 7025 6677 or email
Notes to editors:

No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.
The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.  
About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of the Boots business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.

*Figures are approximate as at 31 March 2013 and include associates and joint ventures.


[1] Results from Boots internal 8 week user trial


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023