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NEW No7 Protect & Perfect ADVANCED Serums sells one every 15 seconds!

14 May 2014
Feature Brand
Boots UK has revealed that before 9am this morning, the new No7 Protect & Perfect ADVANCED Serums had sold one every 15 seconds*.
With 4,515 people on the waiting list since it opened on Monday and customers heading to their local Boots store from 07:30 this morning, it’s clear women can’t wait to get their hands on the latest anti-ageing innovation from No7.
Miss S. Anne Jones from London was the first customer to purchase online at 00.35 stating “I registered on the waiting list on Monday morning and have been so excited that I couldn’t wait any longer so I made sure I purchased online as soon as I could. I’m going in store to collect it and can’t wait to start trying it and see the results for myself.”
Andrew Caplan, Stores Director South, Boots UK, who was in store early to greet the first customers said, “It’s amazing that our customers are as excited as we are about the new No7 Protect & Perfect ADVANCED Serums. Women all over the country have been coming into store since 07:30 this morning and those who couldn’t wait started shopping online just after midnight.” He added, “These are the best anti-ageing results we’ve ever seen and we can’t wait to hear about their experiences.”
No7 Protect & Perfect ADVANCED Serum, for improving the first signs of ageing that usually starts to appear between 25 and 35 years old.
No7 Protect & Perfect Intense ADVANCED Serum, for improving the appearance of deep lines and wrinkles typically experienced by women aged 35+.
Now even more powerful:
  • More powerful repair: with a peptide complex that includes greater quantities of Matrixyl 3000, the star ingredient which drives repair of fibrillin, a structural protein in the skin combined with a new peptide. The concentration of peptides in the No7 Protect & Perfect Intense ADVANCED Serums have  now been significantly increased compared to the original serums
  • More powerful protection: with a patented antioxidant complex to help protect skin from unstable free radical molecules combined with inhibitors of enzymes that cause break down of structural proteins in ageing skin
No7 Protect & Perfect ADVANCED Serum (£23.95 for 30ml) and No7 Protect & Perfect Intense ADVANCED Serum (£24.95 for 30ml) are exclusively available at Boots stores across the UK and on from Wednesday 14 May 2014.
Fuller details on all aspects of the new products and the clinical and consumer trials can be found on:
For further information, samples, images, expert interviews please call the Boots No7 Media Centre team on 020 7025 6677 or email




Notes to editors:

*Figures based on 2420 units being sold over a 9 hour period on
No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.
The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.

About Boots UK

Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of our business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves. Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.
* Figures are approximations as at 31 March 2013 and include associates and joint ventures.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024