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Looking for the perfect partner to your Match Made foundation?

14 January 2016
Feature Brand

Introducing the new No7 Airbrush Away Primers, designed to create the perfect canvas for your foundation

For a flawless complexion before you even start your make-up, look no further than the No7 Airbrush Away Primers. These three unique primers contain Vitamin E for healthy skin, and each have distinctive qualities to combat specific skin concerns so skin looks airbrushed, even-toned and ready for you to smooth on your No7 Match Made foundation.

If you find your skin is dull, tired of looking a bit lifeless, then No7 Airbrush Away Radiance Boosting Primer is perfect for you. The clever light diffusing formula is made up of reflecting particles, which give a glimpse of red colour at certain angles to create the appearance of naturally radiant skin. The optical blurring powders blur fine lines and imperfections for an even, radiant complexion.  

You may find your skin is uneven, with unwanted redness or discolouration in certain areas. If so the No7 Airbrush Away Colour Balancing Primer is the perfect solution.Infused withgreen colour correcting pigments, it cleverly balances areas of redness creating the appearance of even toned skin in an instant. Not only that, the additional blurring technology smooths skin to achieve the perfect base for foundation.

Last but not least, if you tend to have oily skin the No7 Pore Minimising Primer diminishes tell-tale open pores and mattifies at the same time. So when you apply your foundation it glides on and even helps your make-up last longer without the dreaded shine. For best results, use with your Match Made shade of No7 Beautifully Matte foundation. As the primer is oil-free it will give you all day protection against shine breakthrough.

No7 Advisor Samantha Greeves said; “I always have people coming to me with layers of foundation and concealer trying to hide imperfections that could simply be smoothed out with the right primer. Once you discover the right one for you, you’ll wonder how you ever put on your make-up without it. It’s a real beauty bag essential and the new range has one to suit everyone.”


No7 Airbrush Away Pore Perfecting Primer 30ml

No7 Airbrush Away Radiance Boosting Primer 30ml

No7 Airbrush Away Colour Balancing Primer 30ml

£16.50 available from 20th January 2016 from Boots


Notes to editors

About No7

No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.

The No7 team continues to invest in ground-breaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do. 

About Boots UK

Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,510* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.

*As at 31 August 2015 excluding equity method investments


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024