Need a failsafe base with staying power? For a foundation that stays put on even the busiest of beauties, try SEVENTEEN’s Stay Time Foundation £6.49. This full coverage yet lightweight hero is our first super long lasting foundation, offering up to 25 hour wear for a finish that lasts. And lasts. And lasts!

Just apply with fingers or a foundation brush evenly to your face and Stay Time will keep your skin flawless and fabulous!
For the ultimate long wear guarantee, start with SEVENTEEN Stay Time Primer £6.49.

SEVENTEEN Stay Time Foundation is available in six shades: Porcelain, Soft Ivory, Natural, Fair, Biscuit and Honey £6.49 at Boots and Boots.com from 2^nd October 2013.

Want to win the war on dark circles? Mattify an oily t-zone? Give your skin some wow?
Look no further, we have the right product to get you perfect skin-ready
in our Face Studio collection.

For further information, samples and images please contact Boots Beauty Team on 0207 025 6677 or email bootsbeautyteam@redconsultancy.com

Keep up to date with all the latest news from SEVENTEEN by visiting their Facebook page www.facebook.com/17/cosmetics or tweet @Official17

Notes to editors:

Since its birth in the swinging sixties, sassy make-up brand SEVENTEEN has created over the years cosmetics which allow young women to be who they want to be – whether at home, college, work or on a night out.  SEVENTEEN isn’t dictated by age; it’s an attitude and a spirited state of mind which is why it appeals to, and is loved by, so many people.  Our logo has changed from the number to the written word to embody SEVENTEEN’s sophisticated yet youthful spirit.

Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of our business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.

Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.

*Figures are approximate as at 31 March 2013 and include associates and joint ventures.