No7 has undertaken research to understand skin’s radiance and the NEW Instant Illusions Rapid Radiance Balm has been designed to mimic a youthful looking glow. Formulated with the perfect pearl blend using blue pigments to reduce yellowness and white pearls for brightness, this light reflective technology works to play tricks with the lighting and visibly brighten the skin, with 84% of women saying their skin still looked radiant at the end of the day.
The silky lotion is formulated using Shea butter and emollient oils so it glides onto skin, making it look beautifully radiant and full of vitality.
93%* of women who tried Instant Illusions Rapid Radiance Balm gave it good to excellent feedback with one tester stating: “I would not hesitate to buy and I would recommend it to everyone I know. It has changed my levels of confidence a huge amount and I’m actually wearing less bronzer and foundation because of the balm!”
NEW Instant Illusions Rapid Radiance Balm joins the No7 Instant Illusions family: a must-have set of skincare tricks that magic away wrinkles, pores and uneven skin tone.
NEW No7 Instant Illusions Rapid Radiance Balm, 30 ml, £17.00, is available from January 22 2014 in most Boots UK stores nationwide and online at www.boots.com
No7 Instant Illusions franchise, including No7’s Instant Illusions Wrinkle Filler, 30 ml, £17.00 and No7’s Airbrush Away Primer, 30 ml, £19.50 are available in most Boots UK stores nationwide and online at www.boots.com
For samples or images please call the Boots No7 Media Centre team on 020 7025 6677 or email firstname.lastname@example.org
Notes to editors:
*The user trials took place in between July and August 2013, using 97 women
No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.
The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day.
From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.
About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of the Boots business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.
*Figures are approximate as at 31 March 2013 and include associates and joint ventures.