You are here: Home Newsroom Features Illuminate your skin with the NEW No7 Instant Illusions Rapid Radiance Balm

Illuminate your skin with the NEW No7 Instant Illusions Rapid Radiance Balm

17 December 2013
Feature Brand
Whether you’re going out with the girls, or have an early morning breakfast meeting, sometimes just a pop of radiance is all you need.  Every lifestyle can’t accommodate the ‘perfect’ diet or always manage a restful nights sleep, so let dullness do a dissapearing act with No7’s NEW Instant Illusions Rapid Radiance Balm that gives skin a youthful boost, leaving it looking energised and radiant in just seconds.

No7 has undertaken research to understand skin’s radiance and the NEW Instant Illusions Rapid Radiance Balm has been designed to mimic a youthful looking glow.  Formulated with the perfect pearl blend using blue pigments to reduce yellowness and white pearls for brightness, this light reflective technology  works to play tricks with the lighting and visibly brighten the skin, with 84% of women saying their skin still looked radiant at the end of the day.

The silky lotion is formulated using Shea butter and emollient oils so it glides onto skin, making it look beautifully radiant and full of vitality.

93%* of women who tried Instant Illusions Rapid Radiance Balm gave it good to excellent feedback with one tester stating:  “I would not hesitate to buy and I would recommend it to everyone I know. It has changed my levels of confidence a huge amount and I’m actually wearing less bronzer and foundation because of the balm!”

NEW Instant Illusions Rapid Radiance Balm joins the No7 Instant Illusions family: a must-have set of skincare tricks that magic away wrinkles, pores and uneven skin tone.

NEW No7 Instant Illusions Rapid Radiance Balm, 30 ml, £17.00, is available from January 22 2014 in most Boots UK stores nationwide and online at
No7 Instant Illusions franchise, including No7’s Instant Illusions Wrinkle Filler, 30 ml, £17.00 and No7’s Airbrush Away Primer, 30 ml, £19.50 are available in most Boots UK stores nationwide and online at

For samples or images please call the Boots No7 Media Centre team on 020 7025 6677 or email

Notes to editors:
*The user trials took place in between July and August 2013, using 97 women
No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.
The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day.
From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.  
About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of the Boots business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.
*Figures are approximate as at 31 March 2013 and include associates and joint ventures.



What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.


Media Resources

A you are a journalist looking for information and resources about Boot? Visit our media resources hub to access images, reports, spokespeople and videos.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023