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Go bright is back at Boots UK for BBC Children in Need 2018

26 October 2018
Feature Brand

2018 marks Boots 15th year in partnership with BBC Children in Need, and building on the success of 2017, its exclusive Go bright campaign is officially back for another year.

Go bright 2018 will be inspiring the nation to use their love of beauty to go bolder and brighter than ever before to raise money for BBC Children in Need. And with this year’s Appeal day drawing closer and closer, colleagues from across Boots UK are busy making plans so that 2018 is another great fundraising year.

As part of this year’s Go bright campaign, Boots UK’s stores, customers and colleagues will be undergoing bright and colourful makeovers to help raise money for BBC Children in Need. Not only will the Boots UK team in Nottingham be celebrating the return of their annual ‘Go bright’ bonfire and fireworks event, with an evening of explosive celebrations, but stores will be teaming up with a selection of brands to bring customers some brilliant, bold and bright looks at their exclusive Pudsey pop-up make-up spots and branded No7 counters.

Throughout Boots UK’s 14 year partnership with BBC Children in Need, its committed colleagues have helped change the lives of disadvantaged children and young people across the UK, by raising a fantastic £11.5 million. In 2017 alone, Boots UK raised £1.559m, every penny of which has gone to support BBC Children in Need funded projects that help young people better cope with the adversity they face, by helping to build their confidence and resilience. These projects help young people across the UK to reach their full potential, by encouraging them to believe in themselves and what they can achieve in life.

Together, Boots UK colleagues and customers can help improve the lives of children and young people, and together, 2018 can be another great fundraising year for its fantastic charity partnership with BBC Children in Need.



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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at