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Glide your way to brighter eyes with NEW No7 Eye Pencils

13 May 2015
Feature Brand

Eye pencils are a great way to make your eyes impactful and defined, whilst also adding a pop of gorgeous colour to your look. No7 knows that framing your eyes can really lift your whole look, so when it comes to eyeliner, it’s important that the pencil glides on easily. That’s why the NEW No7 Stay Perfect Amazing Eyes Pencils (£7.50 each) are super soft and silky in texture for a smooth application onto the eye lid, giving an intense colour surge, in just one easy step.

Containing jojoba oil to moisturise and nourish, and Vitamins C & E with their natural antioxidants, you can be sure that you’re giving your eyes the best treatment with No7’s Stay Perfect Amazing Eye Pencils. They blend easily to achieve high coverage, helping you to flutter without the fuss this summer.

Available in 7 shades: black, brown, charcoal grey, deep purple, navy blue, deep green and bronze, the NEW No7 Stay Perfect Amazing Eye Pencils are waterproof, creaseproof and super longwearing*, so you can feel confident on summer days that your eyeliner will stay put all day long.

In user trials:

  • 100% of women agreed that the pencils were soft to apply
  • 98.3% felt their eyes were defined after use
  • 96.6% women felt that the pencils were easy to apply
  • 94.9% found the pencils to give intense colour in one application

No7 Stay Perfect Amazing Eyes Pencils will be available exclusively in Boots and on from 13 May 2015

*for 12 hours

For samples or images please call the Boots No7 Media Centre team on 020 7025 6677 or email

About Boots UK
Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,511* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
*As at 28 February 2015 excluding equity method investments



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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at

*As of Aug. 31, 2020