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Get your twinkle back in just 4 weeks with NEW No7 Youthful Eye Serum

01 January 2013
Feature Healthcare

Women will find their skin is instantly revitalised, brighter and more radiant, ensuring their twinkle really shines through.
No7 Youthful Eye Serum is an all-in-one solution designed to be used along with your favourite No7 eye cream as part of your skincare regime morning and evening. Instantly targeting key signs of ageing, the advanced formula smoothes revitalises and brightens the skin around the eyes using a blend of Hyaluronic Acid, Vitamin C and soft focus spheres. For a longer-term solution, No7 Youthful Eye Serum contains an effective fusion of Vitamin A, Cassava and anti-ageing peptides to work day by day to visibly reduce wrinkles, improve skin firmness and reduce the appearance of dark circles and puffiness in just 4 weeks.
Mike Bell, Boots Scientific Skincare Advisor says “As we get older, skin components such as collagen and fibrillen decline leading to a reduction in skin strength, elasticity and volume. The skin around our eyes is the thinnest and most delicate on our face meaning that it is more vulnerable to the physical signs of ageing than skin in other parts of our body. The new No7 Youthful Eye Serum contains a fusion of anti-ageing ingredients to help restore these structural elements over time as well as soft focus spheres to instantly give the appearance of younger looking skin.”
For the best results, No7 Youthful Eye Serum should be used morning and evening by dotting around the eyes and gently blending around the contours. It can be used as part of your daily skincare regime applied before your eye cream, or on its own. You won’t realise how much you missed it, until you get it back.  
No7 Youthful Eye Serum £19.50 is available in Boots stores nationwide and on  from 26 December 2012.
For more information, samples or images, please call the No7 press office on
0207 025 6677 or email
Notes to editors:
Boots UK is a member of Alliance Boots, an international pharmacy-led health and beauty group. Boots UK is the UK’s leading pharmacy-led health and beauty retailer.  Our purpose is to help our customers look and feel better than they ever thought possible.  We have close to 2,500 stores from local community pharmacies to large destination health and beauty stores. 
Our stores are located in convenient locations and put the pharmacist at the heart of healthcare. Our pharmacists are well placed to provide a significant role in the provision of healthcare services, working closely with other primary healthcare providers in the communities we serve.
No7 is available exclusively at Boots and is the UK’s leading skincare brand.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023