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Get beautifully nourished lashes with NEW No7 Lovely Lashes Mascara

05 February 2014
Feature Brand
65% of women claim that mascara is their no.1 daily product*, and the experts at No7 know that women want a mascara that makes their lashes feel soft and glossy. With this in mind, the experts at No7 have created NEW No7 Lovely Lashes Mascara, £12.95, with a unique Argan oil conditioning formula for glossy lashes wrapped in the best possible care.

No7’s latest formula, with Vitamin E, keeps lashes conditioned, whilst adding natural volume and length for truly lovely lashes. The widely-spaced bristle wand allows No7 Lovely Lashes to give a natural yet defined look, without clumping, for those of you who want a mascara that enhances your every day look.   

With women claiming to own an average of two mascaras at one time* No7 has a mascara for every occasion, and No7 Lovely Lashes is the perfect addition to make sure you have conditioned lashes all day.



NEW No7 Lovely Lashes, £12.95, available in Black & Brown/Black from 19 February 2014 in Boots stores on 

For more information, samples or images, please call the No7 press office on
0207 025 6677 or email
* Based on the Boots Beauty U&A study (2011)
Notes to editors:
As an exclusive to the launch of No7 Lovely Lashes, will be holding a waiting list from January 22, where purchases can be made one week before it hits the shelves.  Customers will also receive £3 off the mascara when purchased.
No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to eperience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.
The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.  
About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of our business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves. Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.

*Figures are approximate as at 31 March 2013 and include associates and joint ventures


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at

*As of Aug. 31, 2020