You are here: Home Newsroom Features Fearne Cotton launches her very own Pudsey Bear for Boots UK!

Fearne Cotton launches her very own Pudsey Bear for Boots UK!

18 October 2013
Feature CSR

Boots UK is delighted to have been supporting BBC Children in Need for 10 years, raising over £5 million. This year, to help support even more children, we’re joining forces with Fearne Cotton to launch her personally designed Pudsey Bear and Pudsey ears. Exclusively available in Boots stores across the UK, all proceeds from each sale will go directly towards helping disadvantaged children and young people in the UK.

Did you know...

  • Buying a Fearne Pudsey Bear at Boots UK could buy an activity session for a child with partial or no sight, to help stop feelings of isolation and loneliness
  • Picking up a pair of Fearne Pudsey Ears at Boots UK could help supply a special pack for premature babies with life-limiting conditions

My Inspiration
"I was thrilled to give Pudsey a Fearne makeover to mark what I’m sure will be the charity’s most successful year to date! I was sketching for some of my latest collections when this cute pattern of hearts came to me and I thought it would be perfect for this cause. For me, it signifies the love and dedication from BBC Children in Need to every child in the UK. I hope my Pudsey Bear and Bear Ears find lots of lovely new homes and help to raise money for this fantastic charity."

Our BBC Children in Need journey

Since launching in 1927, BBC Children in Need have raised £650 million to help disadvantaged children and young people. In the last 10 years, Boots has built a truly unique relationship with BBC Children in Need raising over £5 million for disadvantaged children and young people across the UK. From the great range of Pudsey products in store, to the theatre of the fundraising activities, Boots UK and BBC Children in Need are continuing to make a real difference within communities across the country.

Also now exclusively available at Boots UK...

Don’t forget this year there are also lots of lovely exclusive Pudsey inspired gifts available including Pudsey body transfers £2.00, phone pouches £8.00, phone socks £6.00 plus a delicious BBC Children in Need Sandwich £2.00. The traditional Pudsey Bears £6.00 and Pudsey Ears £2.50 and wristbands £1.00 available too





About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of the Boots business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.

Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than 3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy.

*Figures are approximate as at 31 March 2013 and include associates and joint ventures.


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023