You are here: Home Newsroom Features Do you squish and sit? Or fold and roll?

Do you squish and sit? Or fold and roll?

31 July 2015
Feature Brand

Love it or loathe it, holiday packing is a sure sign that your long-awaited summer break is just around the corner. New research from Boots UK* reveals that despite most of us (52%) using a ‘fold and roll‘ technique to make the most of all the space, just as many of us (54%) end up removing the very essentials we want to take with us due to lack of space with shoes, clothes and books among the essentials we end up taking out.

However Boots are on hand to help with your holiday packing meaning compromising on luggage space is a thing of the past. Thanks to Order & Collect you can fit even more into your suitcase this summer by collecting your pre-ordered holiday items from Boots airside stores once you’re through security.

Order & Collect means you can leave out your toiletries so you can pack your favourite bikini and heels instead. You can also pick up your shampoos and other body products at the airport before you embark on your trip. By simply ordering on at least five working days before you travel, your holiday shop will be waiting for you before you fly off on your trip safe in the knowledge that you have the essentials you wanted to make the most out of your holiday.

Andy Miles, Head of E-Commerce at Boots UK, said "We know that even the most organised luggage packer will need to leave behind holiday essentials each year due to the space restrictions.  We want to help our customers experience the best holiday possible this summer by taking some of the hassle out of packing. Order & Collect means customers can trust us to have their summer holiday essentials waiting for them at their Boots airport store of choice.”
So this summer, why not try the Order & Collect service and ensure you have essentials you need to feel your best when you are away.

- ENDS -

Notes to Editors
i. Visit to check specific delivery times for your chosen store
ii. Collection of items for hand luggage applies to direct flights only and excludes Australia. Order & Collect not available airside at Dublin Airport, Manchester Terminals 1 & 2, and landside at Birmingham International
* Survey conducted by One Poll among 2,000 adults in April 2015
For further information, please contact the Boots Summer Team on 020 7025 6657 or email us at
About Boots UK
Boots UK (, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,511* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.
*As at 31 May 2015 excluding equity method investments.



What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.


Media Resources

A you are a journalist looking for information and resources about Boot? Visit our media resources hub to access images, reports, spokespeople and videos.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024