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Come over to the dark side with the new No7 Autumn

23 September 2013
Feature Healthcare

The experts at No7 know that discovering a new make-up look can evoke so many different emotions for women. So, this autumn, dare to be bold and embrace the mystery and romance of the 18th century.

Inspiring women to discover their very own ‘Ta Dah!’ moment, No7 has fused together deep, rich colours and glittery undertones to recreate the classic Romantic Gothic look with an added touch of glamour and femininity.

Achieve the classic smoky eye with a gothic twist with NEW No7 Stay Perfect Duo Eye Shadow in Seductive Charm (£8.00). The lighter colour works as a base or a subtle highlighter, whilst the darker plum shade can be used to add a touch of sparkle to your eyelids. 

Next, perfect your pout this Autumn with the latest addition to the No7 Lip Crayon family. Available in two gorgeous new shades, NEW No7 High Shine Intense Lip Crayon (£9.00) provides an intense, glossy colour whilst also helping to keep lips moisturised. Try Romantic Soul to give your lips a deep plum colour, or Sultry Kiss if you fancy something a little brighter.

Finally, add a bit of glitz to your finger tips with the NEW No7 Stay Perfect Nail Colours in In the Stars andMoonlit Shadow (£6.00). In the Stars can either be worn as a top coat to add an extra sparkle to your nails, or alone to build up a subtle shimmer, whilst Moonlit Shadow compliments skin tone with a slight sparkle and a gloss finish.


No7 Stay Perfect Duo Eye Shadow Seductive Charm (£8.00), No7 High Shine Intense Lip Crayon in Sultry Kiss and Romantic Soul (£9.00), No7 Stay Perfect Nail Colours in In the Stars and Moonlit Shadow (£6.00) are all available in Boots stores and on
For more information, samples or images, please call the No7 press office on
0207 025 6677 or email
No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.
The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do.  
About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500 Boots UK stores and around 60,000 employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. Customers are at the heart of the Boots business which is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024