You are here: Home Newsroom Features Boots UK unveils its biggest ever make-up makeover

Boots UK unveils its biggest ever make-up makeover

30 May 2018
Feature Brand

Boots has been inviting customers to share its #FeelLikeNew beauty experience as it’s unveiled in over 2,200 stores across the UK and ROI.

Boots has been investing in its beauty customer experience to offer the latest products, looks and advice in self-selection cosmetics, introducing a range of new brands, including CYO, L’Oreal Age Perfect and Obsession in the majority of its UK stores.

The new brands and merchandising units started to be introduced into Boots stores in January in one of its largest merchandising projects to date, with more stores being completed weekly until the programme’s completion in the summer.

As one of the UK’s leading retailers for cosmetics, the new-look cosmetic areas will make it even easier for Boots customers to shop the latest looks and trends and find the products they want. In-store colleagues will also be on hand to offer customers support, inspiration and advice.

Elizabeth Fagan, Senior Vice President and Managing Director of Boots, said: “We know that our customers love trying out new products, looks and trends so we’re investing in one of our biggest beauty merchandising projects to date to further innovate in our store environment, and improve our customers’ experience when shopping for self-selection cosmetics with us.

“We’ve created a dynamic new space for our customers to shop and experiment, and we’re creating this new experience in all of our stores with beauty; from our biggest flagships right through to our smallest high street stores.

“As part of this investment in the look and feel of our cosmetics area, we’re also delighted to launch three exciting new brands in Boots alongside our current iconic beauty brands , which together with the very best inspiration from our team of expert colleagues, will help us continue to be the leading destination for beauty on the high street.”

The new merchandising units have been carefully designed to meet the needs of customers and have been based on customer insights, offering a modern beauty space and sporting brand new, bespoke, modular furniture, which is more flexible to incorporate and adapt to new and emerging beauty trends. Customers will also enjoy improved make-up lighting, more mirrors and a wider range of test products to enhance their beauty experience.

This is the first time that cult beauty brand CYO is landing in stores in the UK and it’s exclusively available at Boots. CYO will give customers the freedom to create inspirational make-up looks with a range of smart, versatile and fun products, at affordable prices.

The scale of the operation has included installing the new brands and kit into even the most remote Boots stores, including all the way in Lerwick on the Shetland Isles. Here are some key stats from the project:

  • 2,249 stores in total will have a beauty refurbishment
  • Involving 19 iconic cosmetics brands, including L’Oreal, Rimmel, Max Factor, Sleek MakeUP, Bourjois and more.
  • Lined up, the new modules that are being installed would stretch out for over 20km
  • On our busiest week, we installed the new units in almost 200 stores – that’s almost 1,500 new modules being fitted in just one week
  • The majority of the work is being done overnight, with more than 21,000 night shifts in total

Boots was recently awarded Beauty Retailer of the Year the Sunday Times Style Beauty Awards, the largest consumer beauty awards in the UK with over a million votes cast in total.

 

News

What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.

xx

Experts

Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.

xx

Media Resources

A you are a journalist looking for information and resources about Boot? Visit our media resources hub to access images, reports, spokespeople and videos.

xx

Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at boots-uk.com.

*As of Aug. 31, 2020