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Boots UK shines a light on female frontline heroes this International Women’s Day

08 March 2021
Feature Brand
  • ‘Thank You Frontline Heroes’ film created to show appreciation for the contribution of those on the frontline during the Covid-19 pandemic
  • The film will be displayed on digital screens in selected Boots stores on Monday 8 March and on the retailers’ website

Throughout the pandemic, front line workers have been outstanding, working tirelessly and selflessly to support the nation. This International Women’s Day, Boots UK wants to recognize in particular the contribution that female frontline workers have made to this effort.

The leading pharmacy retailer has curated the nations thank you messages and created a film entitled ‘Thank You Frontline Heroes’, which will be displayed on screens in select Boots stores on 8 March 2021 and available to watch on boots.com.

The film plays tribute to women working in the NHS and in roles across the healthcare frontline. Pharmacists, nurses, occupational therapists, midwives and care home workers are among those reading the messages of thanks sent by members of the public and colleagues whose lives have been touched by their contribution.

Bernadette Lavery, Director of Pharmacy at Boots UK says, “We are grateful to all of the frontline workers who have worked tirelessly throughout the pandemic, but today, on International Women’s Day, we want to shine a light on the women who have continued to serve their local communities during this time.

“Boots has been supporting and empowering women for over 170 years, and with over 36,000 female colleagues within our business, we are particularly keen to say thank you to those women on the frontline today.”

The Boots ‘Thank You Frontline Heroes’ film will be proudly displayed on digital screens in windows of 25 Boots stores across England, including Covent Garden and Sheffield Meadowhall on Monday 8 March 2021.  It is also available to watch online at www.boots.com/FrontlineHeroes

Boots is encouraging the nation to continue to share their thank you messages on International Women’s Day across social media, using the hashtag #ThankyouFrontlineHeroes.

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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at boots-uk.com.

*As of Aug. 31, 2020