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Boots UK sells nine vitamin D products per minute*, as nation tries to boost immunity

03 November 2020
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Following increased conversation around the benefits of Vitamin D as well as the Health Secretary’s announcement urging people to take the Vitamin, in the last four weeks alone Boots UK has sold nine vitamin D products every minute*.

Boots Chief Pharmacist Marc Donovan says: “Following the latest statement from the Health Secretary, now more than ever it is being encouraged that people consider taking a vitamin D supplement. This is especially true as research is currently being undertaken to assess whether having the appropriate level of vitamin D in the body can reduce the risk a person has of a poor outcome of a COVID-19 infection.”

Marc continues: “We already know that vitamin D plays lots of important roles within the body including regulating the amount of calcium and phosphate we need, keeping our bones healthy and supporting the normal function of the immune system.”

“The Department of Health already recommends that everyone aged five years old and over, including pregnant and breastfeeding women, considers taking a daily supplement containing 10mcg of vitamin D during autumn and winter. It’s also recommended that people more susceptible to a vitamin D deficiency, such as those who cover up most of their skin when outside or do not spend a lot of time outdoors, should take one all year round.”

* According to data


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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023