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Boots UK sells nine vitamin D products per minute*, as nation tries to boost immunity

03 November 2020
Feature Brand

Following increased conversation around the benefits of Vitamin D as well as the Health Secretary’s announcement urging people to take the Vitamin, in the last four weeks alone Boots UK has sold nine vitamin D products every minute*.

Boots Chief Pharmacist Marc Donovan says: “Following the latest statement from the Health Secretary, now more than ever it is being encouraged that people consider taking a vitamin D supplement. This is especially true as research is currently being undertaken to assess whether having the appropriate level of vitamin D in the body can reduce the risk a person has of a poor outcome of a COVID-19 infection.”

Marc continues: “We already know that vitamin D plays lots of important roles within the body including regulating the amount of calcium and phosphate we need, keeping our bones healthy and supporting the normal function of the immune system.”

“The Department of Health already recommends that everyone aged five years old and over, including pregnant and breastfeeding women, considers taking a daily supplement containing 10mcg of vitamin D during autumn and winter. It’s also recommended that people more susceptible to a vitamin D deficiency, such as those who cover up most of their skin when outside or do not spend a lot of time outdoors, should take one all year round.”

* According to boots.com data

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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty - caring for people, customers and communities everywhere.

With over 53,000 team members and 2,247 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain providing dispensing and essential healthcare services, and it offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com.

 

*Figures as of 31 May 2022