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Boots UK sells nine vitamin D products per minute*, as nation tries to boost immunity

03 November 2020
Feature Brand

Following increased conversation around the benefits of Vitamin D as well as the Health Secretary’s announcement urging people to take the Vitamin, in the last four weeks alone Boots UK has sold nine vitamin D products every minute*.

Boots Chief Pharmacist Marc Donovan says: “Following the latest statement from the Health Secretary, now more than ever it is being encouraged that people consider taking a vitamin D supplement. This is especially true as research is currently being undertaken to assess whether having the appropriate level of vitamin D in the body can reduce the risk a person has of a poor outcome of a COVID-19 infection.”

Marc continues: “We already know that vitamin D plays lots of important roles within the body including regulating the amount of calcium and phosphate we need, keeping our bones healthy and supporting the normal function of the immune system.”

“The Department of Health already recommends that everyone aged five years old and over, including pregnant and breastfeeding women, considers taking a daily supplement containing 10mcg of vitamin D during autumn and winter. It’s also recommended that people more susceptible to a vitamin D deficiency, such as those who cover up most of their skin when outside or do not spend a lot of time outdoors, should take one all year round.”

* According to data


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at