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Boots UK’s beauty consultations have gone virtual

10 June 2020
Feature Brand

With so many women continuing their beauty regimes during lockdown, Boots has launched an innovative virtual beauty consultation service, offering customers free premium beauty advice from the comfort of their own homes.

With three 15-minute personalised appointments to choose from, customers can now receive expert skincare, make-up, and self-care advice from the Boots Beauty Crew by telephone or video service. From product recommendations to application tips, the expert team will guide them through the bespoke session, and follow up with an email summary of recommendations.

Whether customers want to refresh the contents of their make-up bag, revitalise their skin, or relax and unwind with self-care solutions, the bespoke service uses the premium brands everyone knows and loves, including Fenty Beauty, Huda Beauty, Morphe, Clinique, Ole Henrikson, Liz Earle, and Rituals, to name but a few!

This innovative new service follows the news that beauty is back at Boots. Introducing a new safety-first shopping experience, Boots Beauty Specialists will now be able to offer touch-free consultations in store as part of Boots UK’s plans to re-open its beauty halls.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024