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Boots UK’s beauty consultations have gone virtual

10 June 2020
Feature Brand

With so many women continuing their beauty regimes during lockdown, Boots has launched an innovative virtual beauty consultation service, offering customers free premium beauty advice from the comfort of their own homes.

With three 15-minute personalised appointments to choose from, customers can now receive expert skincare, make-up, and self-care advice from the Boots Beauty Crew by telephone or video service. From product recommendations to application tips, the expert team will guide them through the bespoke session, and follow up with an email summary of recommendations.

Whether customers want to refresh the contents of their make-up bag, revitalise their skin, or relax and unwind with self-care solutions, the bespoke service uses the premium brands everyone knows and loves, including Fenty Beauty, Huda Beauty, Morphe, Clinique, Ole Henrikson, Liz Earle, and Rituals, to name but a few!

This innovative new service follows the news that beauty is back at Boots. Introducing a new safety-first shopping experience, Boots Beauty Specialists will now be able to offer touch-free consultations in store as part of Boots UK’s plans to re-open its beauty halls.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at