At Boots UK, we have never operated a pricing system that discriminates against women so we were surprised and disappointed to see recent examples in the press that did not reflect our own standards.
We are committed to offering all of our customers great value and quality, we have clear pricing principles that ensure all of our products are priced individually based on a range of factors including formulation, ingredients, and market comparison.
We immediately conducted a review on all Boots own brand and proprietary ranges to better understand the cited examples. This review has reassured us that for Boots own brands the two reported examples, Boots disposable razors and Botanics eye roll on, are indeed exceptional cases which do not completely meet our principles and we are taking action to correct these prices.
Following the review of Boots Own brand ranges, we are speaking to our suppliers to ask them to conduct similar reviews of their brands, however we cannot comment further on their pricing – that would be a matter for the brands themselves.
Boots UK Spokesperson