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Boots UK launches The Ordinary in stores and online

12 July 2019
Feature Brand

Boots is excited to announce the launch of The Ordinary, one of the biggest brands on the beauty scene, in selected stores* and online from 31 July.

Far from ordinary, the pioneering brand offers an evolving collection of skincare treatments, which celebrates integrity, honesty and functional beauty.

As the UK’s leading beauty retailer, this launch signifies another step in Boots mission to transform the face of high street beauty, and is one of 36 brands launching at Boots throughout the year.

Joanna Rogers, Commercial Director and VP of Beauty at Boots UK, said: “We’re raising the bar for beauty at Boots to give our customers a choice of beauty favourites - from the loved and tested to the up-and-coming. The Ordinary brings brilliant, high-performance and efficacious products to Boots, and this launch is another important step in our plans to shake up what’s expected from high street beauty.”

For ultimate convenience, customers across the UK can place their orders for The Ordinary online with Boots Order and Collect before 8pm, and pick up their products at noon the next day from any of their local Boots stores**.




  • *As well as being available on, The Ordinary will be stocked in the following 8 stores across the UK:
    Derby Intu Shopping Centre, Milton Keynes Crown Walk, Plymouth Drake Circus, Bromley the Glades Shopping Centre, Chelmsford High Chelmer, Dudley Merry Hill Centre, Hull St. Stephens Shopping Centre, and Glasgow Fort.

  • ** Place an order online or in store before 8pm for next day delivery, exclusions apply. Orders under £10 online will incur a £1.50 delivery charge. The Order and Collect service is available in over 2,200 stores. See the store locator on for your local store opening hours. Subject to availability. Geographical exclusions apply; customers will be notified by selecting the appropriate date when placing their order.


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at

*As of Aug. 31, 2020