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Boots UK launches The Ordinary in stores and online

12 July 2019
Feature Brand

Boots is excited to announce the launch of The Ordinary, one of the biggest brands on the beauty scene, in selected stores* and online from 31 July.

Far from ordinary, the pioneering brand offers an evolving collection of skincare treatments, which celebrates integrity, honesty and functional beauty.

As the UK’s leading beauty retailer, this launch signifies another step in Boots mission to transform the face of high street beauty, and is one of 36 brands launching at Boots throughout the year.

Joanna Rogers, Commercial Director and VP of Beauty at Boots UK, said: “We’re raising the bar for beauty at Boots to give our customers a choice of beauty favourites - from the loved and tested to the up-and-coming. The Ordinary brings brilliant, high-performance and efficacious products to Boots, and this launch is another important step in our plans to shake up what’s expected from high street beauty.”

For ultimate convenience, customers across the UK can place their orders for The Ordinary online with Boots Order and Collect before 8pm, and pick up their products at noon the next day from any of their local Boots stores**.




  • *As well as being available on, The Ordinary will be stocked in the following 8 stores across the UK:
    Derby Intu Shopping Centre, Milton Keynes Crown Walk, Plymouth Drake Circus, Bromley the Glades Shopping Centre, Chelmsford High Chelmer, Dudley Merry Hill Centre, Hull St. Stephens Shopping Centre, and Glasgow Fort.

  • ** Place an order online or in store before 8pm for next day delivery, exclusions apply. Orders under £10 online will incur a £1.50 delivery charge. The Order and Collect service is available in over 2,200 stores. See the store locator on for your local store opening hours. Subject to availability. Geographical exclusions apply; customers will be notified by selecting the appropriate date when placing their order.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023