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Boots UK launches Fenty Beauty by Rihanna in stores and online

03 May 2019
Feature Brand

Boots UK is excited to announce the launch of global beauty brand, Fenty Beauty by Rihanna, in selected stores and online as part of its plans to transform the face of high street beauty.

As one of the world’s most inclusive and sought-after beauty brands, Fenty Beauty is now available in 32 stores across the UK* and online at A wait list is available so beauty-lovers can sign-up to be the first to buy** Fenty Beauty products and formulas that perform across all skin types and tones online, including those that are traditionally hard-to-match.

Boots is the UK’s leading beauty retailer and this launch marks a monumental milestone in its mission to reinvent its beauty offering and in-store experience. As a world-renowned brand that’s radically redefining high street beauty, Fenty Beauty is helping to power the transformation of Boots’ beauty offer.

Seb James, Senior Vice President and Managing Director of Boots, said: "For 170 years, Boots has been helping women to feel great by making beauty accessible to everybody right across the UK. Fenty Beauty by Rihanna could not be more in tune with our shared values of making everyone feel great, all of the time.”

“Launching Fenty Beauty is a pivotal moment in Boots' beauty reinvention as we reimagine and redefine what to expect from high street beauty. Over the next 6 months, we are launching over 20 new brands to become the top destination for global cult beauty for the 1.3 billion customer visits we have to our stores and digital channels each year***”.

To celebrate the launch, five Boots stores will host customer events across London Sedley Place Oxford Circus, Westfield White City, Glasgow, Nottingham and Newcastle from Friday 10 – Sunday 12 May, giving customers the chance to explore Fenty Beauty and make the most of exclusive Instagram areas. Beauty-lovers can also follow a full social media take-over across @BootsUK’s Facebook, Twitter and Instagram channels.

From April, customers can experience new Beauty Halls in 24 Boots stores across the UK, which remove traditional beauty counters and replace them with trending zones, discovery areas and live demonstration areas. Along with 805 products launching in store and online during April and May, new Beauty Specialists will be on hand to offer unbiased advice across all brands, including Fenty Beauty – a first for the UK high street.

For ultimate convenience, customers across the UK can place their Fenty Beauty orders online with Boots Order and Collect before 8pm, and pick up their products at noon the next day from any of their local Boots stores****.





* Fenty Beauty will be available from the following Boots stores:

Bath Southgate, Blanchardstown, Bluewater, Brent Cross, Bromley, Cambridge, Canary Wharf, Cardiff, Chelmsford, Derby, Dudley Merry Hill, Exeter, Glasgow Braehead, Glasgow Fort, Kingston, Hull-end May, Leeds, Leicester (Fosse Park), Lincoln, Liverpool Clayton Street, London Sedley Place, London St Pancras, London White City, Manchester Trafford Centre, Milton Keynes, Newcastle, Nottingham, Oxford, Piccadilly Circus, Plymouth, Reading and West Thurrock.

** Customers who have signed up to the waiting list can buy Fenty Beauty products online with Boots Order and Collect by 8pm on 9 May and collect their products in store on 10 May.

*** Figures as of August 31, 2018 excluding equity method investments.

**** Place an order online or in store before 8pm for next day delivery, exclusions apply. Orders under £10 online will incur a £1.50 delivery charge. The Order and Collect service is available in over 2,200 stores. See the store locator on for your local store opening hours. Subject to availability. Geographical exclusions apply; customers will be notified by selecting the appropriate date when placing their order.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023