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Boots UK is Voted a Consumer Superbrand 2017

01 March 2017
Feature Brand

Annual Superbrands index features Boots UK among the UK’s strongest consumer brands.

Boots UK has been included in a list of the top brands in the UK, as chosen by the British public.

The Superbrands report has been identifying the UK’s leading brands annually since 1995, with help from an expert council of senior industry figures to create a list which is then ranked by 2,500 members of the public. As part of the ranking, the public are asked to consider each brand in relation to their perceived quality, reliability and distinction – the three factors inherent in a Superbrand.

Helen Jeremiah, Director of Customer Strategy and Communications at Boots UK, comments: “We’re pleased to be entering the top 20 Superbrands for the second time. Helping our customers feel good is at the heart of what we do; so we’re delighted to have been chosen by our customers and members of the public.”

The official top 20 are:


British Airways










John Lewis
















Marks & Spencer












Cancer Research

You can read more about the full annual listing here.


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.


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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and over 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures as of 28 February 2023