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Boots UK Is Transforming The Face Of High Street Beauty

07 March 2019
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Boots is reinventing its beauty experience. From April, customers will experience a new and inspirational beauty hall, be able to get fabulous advice from brand new Beauty Specialists, and shop more of the industry's most innovative brands and products for the first time with us.

Boots UK has been helping customers to look good, stay well and feel better for 170 years. We are well aware that heritage is not enough for today's customer and Boots is reinventing itself, its beauty offering and its in-store experience.

New Beauty Halls

Next month, Boots will refit 24 of its biggest beauty halls, becoming the first premium high street retailer to remove traditional beauty counters and replace them with trending zones, discovery areas, and live demonstration areas. Customers will be able to browse and play with all the latest products (and cult classics).

Introducing Boots Beauty Specialists

To complement its existing brand experts, Boots is also introducing Boots Beauty Specialists, in response to beauty shoppers wanting to find unique beauty solutions across many brands, rather than one-brand solutions. Over 200 Beauty Specialists will start next month in stores around the country. Each of our amazing beauty fanatics will undergo immersive training not only on the products, but also in really understanding the motivations of the person they are talking to and helping them to achieve their goals of looking and feeling great, inside and out.

Expanding the current beauty portfolio

Boots is the only high street beauty retailer that offers the full range from ultra-premium beauty to everyday cosmetics under one roof. Boots already has the largest choice of beauty products in the UK, but, in addition to its existing brands, it will be launching 20 new beauty brands in the next 6 months. 805 products alone will be launched throughout April and May with even more exciting products and brands throughout the year.

Seb James, Senior Vice President and Managing Director of Boots, said: “Beauty continues to be one of the most dynamic, inspiring and exciting parts of our business, and we are very excited to be completely overhauling our beauty experience. With 800 million people walking through our doors every year, it is no surprise that we are already the market leader in beauty, but we want customers to never have any reason to go anywhere else. Adding a little glamour, some great new service and lots of new brands to our beauty offer represents the first few steps of that journey.”

Boots will showcase these exciting plans at the GLAMOUR Beauty Festival which starts this Friday, where guests at the festival will be able to experience some of the latest products available at Boots, and get a first look and feel for some of the new furniture that will be going into stores. New Boots Beauty Specialists will also be on hand to speak to readers and offer unbiased beauty advice.

Speaking about the plans to revolutionise beauty and its beauty halls, Helen Normoyle, Marketing Director at Boots UK, added: “We can’t wait to tell our customers about the new beauty offer at Boots – there’s so much to be excited about and we want to bring them on this journey with us.

“Our 12-month partnership with Glamour, which we announced last month, will also really help bring this to life through sponsorship of their live beauty festivals in London and Manchester, where beauty lovers will get a sneak preview at some of the game-changing new brands set to launch in our stores and online.”


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at

*As of Aug. 31, 2020