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Boots UK is encouraging women across the UK to go #BearFaced for BBC Children in Need

03 November 2014
Feature CSR

Boots UK is joining forces with BBC Children in Need, and asking women across the nation to join together and have a BearFaced moment to help better the lives of disadvantaged children and young people across the UK.
Two inspirational Boots colleagues have joined the worthy line up of 10 women, who have been selected to front the national BearFaced campaign alongside women from projects BBC Children in Need fund.
Together the women, who come from all corners of the UK hope to inspire the nation to join together and simply swap their makeup for a Pawprint from today, Friday, 31 October 2014, marking the official launch of the BBC Children in Need BearFaced campaign.
The two Boots colleagues, whose ‘BearFaces’ are included in the campaign are Jessica Pinnick, Assistant Brand Engagement Manager, Boots UK and Lorna Frier, Store Manager, Boots UK.


Jessica, commented: “I am so proud to be able to support BBC Children in Need by going BearFaced. I have been supporting the charity for many years starting by managing fundraising events when I was in primary school, and now through my role at the Boots UK support office. Taking this further by fronting the national BearFaced campaign is a true honour, and hopefully my image will inspire other women across the UK to follow suit and have their own BearFaced moment.”

Lorna, adds: “Going BearFaced is a very simple way for women across the UK to band together to raise money for disadvantaged children and young people across the UK. We are asking for women to simply buy one of the Pawprints from their local Boots store or on and share their BearFaced moment, together we will be helping to make a difference to young lives across the UK.

You can join Lorna and Jessica by having your very own BearFaced moment: In 2014, the BearFaced campaign encourages women across the UK to share a make-up free moment anytime in the run up to Appeal day on Friday 14 November 2014; all women need to do is swap their make-up for a Pawprint.  The Pudsey Pawprints as seen on the BearFaced line-up are available exclusively at Boots UK, which has been a key partner to the charity for eleven years, with its customers and colleagues donating, fundraising, and supporting its projects.
Una Kent, Director of External Communications, Boots UK, said: "If, through our incredible partnership with BBC Children in Need, we can inspire more women to help make a difference to the lives of children and young people living in the UK, that would be such a brilliant thing.  Lorna and Jessica, our colleagues, are amazing and passionate champions for BBC Children in Need and we hope they too inspire women to take part in and support this campaign."
Find out more and share your BearFaced moment at

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For all press enquiries, please contact Bethan Simmons at Boots UK on 0115 959 1188, or
Notes to Editors
The BBC Children in Need designed Pawprints are available only from Boots stores nationwide and from 
This year’s stellar line-up for the BBC Children in Need BearFaced campaign also includes three-time BAFTA TV Award winner, Olivia Colman, singer and presenter Rochelle Humes, TV favourites Lorraine Kelly and Michelle Keegan, singer and model, Sophie Ellis-Bextor, singers Ella Eyre and Laura Mvula, and renowned beauty vlogger, Tanya Burr.
Project workers
The BBC Children in Need project workers who have joined the campaign include Kay O’Shaughnessy, Chair of Trustees at Friends and Families of Special Children in Plymouth, Rebecca Ledgard, Founder and Coordinator of Singing Medicine in Birmingham, Janet Matthews, Project Development Coordinator at New Horizons in London,  Kyra Pauley, Children Services Manager at Footprints Women’s Centre in Belfast, Debbie Jones, CEO of Voices from Care in Cardiff, Alice Lane, former project user and now volunteer at The Getaway Girls in Leeds, Julie Cole, Bereavement Children’s services manager  at  Woking and Sam Beares Hospices and Ainslie Blyth, volunteer at the Citadel Youth Centre in Edinburgh.
Jessica Pinnick from the Boots UK Support Office, and Lorna Frier, Store Manager in Boots Kirkcaldy, both of whom are long-time champions and supporters of BBC Children in Need have also joined the 2014 line-up.

BearFaced 2012
Celebrities involved in BBC Children in Need's 2012 campaign: Heidi Klum, Jodie Kidd, Abbey Clancy, Louise Redknapp, Caroline Flack, Julia Bradbury, Sian Williams.
BearFaced 2013
Celebrities involved in BBC Children in Need's 2013 campaign: Suki Waterhouse, Michelle Dockery, Sheridan Smith, Jo Wood, Fiona Bruce, Kimberley Walsh, Denise Lewis, Jodie Whittaker, Arlene Philips, Alex Jones, Vanessa Feltz, Rachel Stevens and Laura Whitmore.
About BBC Children in Need
The BBC Children in Need Appeal is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK.
BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.  We will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.
We are currently supporting c.2,600 projects that are working with children facing a range of disadvantages for example, poverty and deprivation; children who have been the victims of abuse or neglect or disabled young people.
Boots and BBC Children in Need
Pudsey Pawprints are available now from Boots stores nationwide and online at 
BBC Children in Need and Boots are working together to help change the lives of children and young people in communities across the UK.
Send pictures of you going BearFaced by visiting or using #BearFaced and tagging @Pudsey Bear on Facebook and @BBCCiN on Twitter and Instagram
About Boots UK

Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500* Boots UK stores and over 60,000* employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. With customers at the heart of the business, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.

Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core business activities of: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalising its product brands. Alliance Boots has a presence in more than 27* countries and employs over 120,000* people.  Alliance Boots has pharmacy-led health and beauty retail businesses in 11* countries and operates more than 4,600* health and beauty retail stores, of which more than 4,450* have a pharmacy, with a fast growing online presence.  In addition, Alliance Boots has around 600* optical practices, of which around 180* operate on a franchise basis, and hearingcare services in around 430* locations.  Alliance Boots pharmaceutical wholesale businesses deliver over 4.5* billion units each year to more than 180,000* pharmacies, doctors, health centres and hospitals from over 370* distribution centres in 20* countries.

In June 2012, Alliance Boots announced that it had entered into a strategic partnership with Walgreens Co. (Walgreens), the largest drugstore chain in the US.  In August 2014, Alliance Boots and Walgreens communicated that they plan to merge in the first quarter of calendar 2015 to create the first global pharmacy-led, health and wellbeing enterprise, which will be named Walgreens Boots Alliance.

* Figures are approximations as at 31 March 2014, with the addition of Farmacias Ahumada data at the date of its acquisition on 11 August 2014, and include associates and joint ventures.



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024