You are here: Home Newsroom Features Boots UK and Public Health England launch new partnership to help one million people live healthier lives

Boots UK and Public Health England launch new partnership to help one million people live healthier lives

27 December 2019
Feature Brand

Boots and Public Health England (PHE) are combining their reach and expertise to encourage one million people to take action to improve their health in a new three-year partnership.

The collaboration kicks off in January 2020 with the launch of the Reboot Quiz. Hosted on, the interactive questionnaire uses PHE’s evidence-based approach to ask customers simple questions to assess their behaviour on a range of topics including eating and drinking habits, smoking, daily stress and exercise. Customers can then choose to continue on their Reboot journey and receive personalised product and service recommendations.

Recent research emphasises the importance of helping people find ways to improve their lifestyle: 

  • Over half of adults in England are at increased risk of chronic disease due to their waist circumference and BMI[1]
  • 1 in 3 adults are classified as being physically inactive1
  • 28% of adults have high blood pressure1
  • 18% of men and 15% of women are smokers1

Commenting on the partnership, Sebastian James, Managing Director, Boots UK said: “For 170 years Boots has tried to help people live the healthiest lives that they can and I think that this partnership with Public Health England is what we are all about. By combining our experience and the huge number of people who shop with us, with PHE's unparalleled expertise and knowledge, we think that we can help millions of people become healthier and happier. I hope that everybody will use the quiz on our website and follow the personalised advice that we send. For sure I will be using it to set my own New Year resolutions!”

Duncan Selbie, Chief Executive at Public Health England said: “Unhealthy lifestyles continue to cost the NHS around £11 billion every year and potentially preventable health risks cause 40% of ill health and early death in the population[2]. We know that simple changes can lead to huge health benefits. This collaboration with Boots puts public health expertise right in the hands of people looking to make a difference to their health.”

The Reboot quiz can be taken now at





What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.


Media Resources

A you are a journalist looking for information and resources about Boot? Visit our media resources hub to access images, reports, spokespeople and videos.


Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at