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Boots UK and Public Health England launch new partnership to help one million people live healthier lives

27 December 2019
Feature Brand

Boots and Public Health England (PHE) are combining their reach and expertise to encourage one million people to take action to improve their health in a new three-year partnership.

The collaboration kicks off in January 2020 with the launch of the Reboot Quiz. Hosted on Boots.com, the interactive questionnaire uses PHE’s evidence-based approach to ask customers simple questions to assess their behaviour on a range of topics including eating and drinking habits, smoking, daily stress and exercise. Customers can then choose to continue on their Reboot journey and receive personalised product and service recommendations.

Recent research emphasises the importance of helping people find ways to improve their lifestyle: 

  • Over half of adults in England are at increased risk of chronic disease due to their waist circumference and BMI[1]
  • 1 in 3 adults are classified as being physically inactive1
  • 28% of adults have high blood pressure1
  • 18% of men and 15% of women are smokers1

Commenting on the partnership, Sebastian James, Managing Director, Boots UK said: “For 170 years Boots has tried to help people live the healthiest lives that they can and I think that this partnership with Public Health England is what we are all about. By combining our experience and the huge number of people who shop with us, with PHE's unparalleled expertise and knowledge, we think that we can help millions of people become healthier and happier. I hope that everybody will use the quiz on our website and follow the personalised advice that we send. For sure I will be using it to set my own New Year resolutions!”

Duncan Selbie, Chief Executive at Public Health England said: “Unhealthy lifestyles continue to cost the NHS around £11 billion every year and potentially preventable health risks cause 40% of ill health and early death in the population[2]. We know that simple changes can lead to huge health benefits. This collaboration with Boots puts public health expertise right in the hands of people looking to make a difference to their health.”

The Reboot quiz can be taken now at www.Boots.com/Reboot-quiz.

 

[1] https://digital.nhs.uk/data-and-information/publications/statistical/health-survey-for-england/2018

[2] https://www.england.nhs.uk/south/news/campaign/one-you/

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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty - caring for people, customers and communities everywhere.

With over 53,000 team members and 2,247 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain providing dispensing and essential healthcare services, and it offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com.

 

*Figures as of 31 May 2022