Boots UK has agreed initial terms on a new exclusive franchise agreement to distribute Mothercare-branded products in the UK. This will see larger Boots stores stock Mothercare branded clothing, home and travel products; including pushchairs and car seats.
Seb James, President and Managing Director, Boots UK said, “This is great news and brings together two much-loved British brands on the UK high street. We are a great fit with more than 200 years of combined experience helping families to look after their children’s health and wellbeing. Mothercare products will start appearing in our stores from July 2020, giving new parents even more reasons to shop with us.”
Mothercare will have branded in store concessions in selected Boots stores, and the range will also be sold through boots.com. This agreement builds on Boots UK’s long standing commercial relationship with Mothercare who have designed and supplied the MiniClub clothing range for Boots since 2010.