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Boots reveals its 2020 skincare trends

06 October 2020
Feature Brand

2020 has seen a huge shift in how we shop beauty, and new sales data released by Boots reveals how customers are focusing on their skincare routines more than ever before.

“We’ve seen a big demand for skincare over the past few months", says Joanna Rogers, Trading Director and VP of Beauty at Boots. "We know our customers want value for money when it comes to skincare, and this doesn’t always mean shopping on a budget”.

Opting for quality over quantity, most customers have had time throughout lockdown to trial and test more skincare products to understand what is right for their skin type.

“Since the pandemic, customers have become more focused on investing in cost-effective products that are right for their skin type and deliver results", continues Joanna.

"Stocking over 120 skincare brands, we want to ensure that skincare at Boots is accessible for all of our customers - from dry skin to oily skin, teen skin, acne-prone skin, and targeting fine lines and wrinkles - making Boots the one-stop-shop for all of your skincare needs."

The visual below shows exactly how Boots customers have been shopping skincare…


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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With over 2,200 stores and a team of around 51,000 colleagues, of which approximately 5,600 are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at