2020 has seen a huge shift in how we shop beauty, and new sales data released by Boots reveals how customers are focusing on their skincare routines more than ever before.

“We’ve seen a big demand for skincare over the past few months", says Joanna Rogers, Trading Director and VP of Beauty at Boots. "We know our customers want value for money when it comes to skincare, and this doesn’t always mean shopping on a budget”.

Opting for quality over quantity, most customers have had time throughout lockdown to trial and test more skincare products to understand what is right for their skin type.

“Since the pandemic, customers have become more focused on investing in cost-effective products that are right for their skin type and deliver results", continues Joanna.

"Stocking over 120 skincare brands, we want to ensure that skincare at Boots is accessible for all of our customers - from dry skin to oily skin, teen skin, acne-prone skin, and targeting fine lines and wrinkles - making Boots the one-stop-shop for all of your skincare needs."

The visual below shows exactly how Boots customers have been shopping skincare…