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Boots reveals its 2020 skincare trends

06 October 2020
Feature Brand

2020 has seen a huge shift in how we shop beauty, and new sales data released by Boots reveals how customers are focusing on their skincare routines more than ever before.

“We’ve seen a big demand for skincare over the past few months", says Joanna Rogers, Trading Director and VP of Beauty at Boots. "We know our customers want value for money when it comes to skincare, and this doesn’t always mean shopping on a budget”.

Opting for quality over quantity, most customers have had time throughout lockdown to trial and test more skincare products to understand what is right for their skin type.

“Since the pandemic, customers have become more focused on investing in cost-effective products that are right for their skin type and deliver results", continues Joanna.

"Stocking over 120 skincare brands, we want to ensure that skincare at Boots is accessible for all of our customers - from dry skin to oily skin, teen skin, acne-prone skin, and targeting fine lines and wrinkles - making Boots the one-stop-shop for all of your skincare needs."

The visual below shows exactly how Boots customers have been shopping skincare…


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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and over 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures as of 28 February 2023