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Boots opens pop-up ‘Bootique’ in Birmingham - the Tween Captial of the UK

19 December 2019
Feature Brand

Following the launch of its Gift Like You Get Them campaign, Boots opened its third and final Christmas Bootique on the 12th December in Birmingham. ‘The What To Buy The Strange Moody Tweenager Formally Known As Your Little Angel’ Bootique is a one-of-a-kind pop-up, full of exciting gift ideas and experiences for tweens - open between the 12th - 18th December.

Designed for the kids who no longer write letters to Santa, and spend all their time trying new Snapchat filters or perfecting their Tik Tok moves, Boots invited shoppers to step into an Instagram-friendly world where they can get the perfect selfie with their tweenager and find their dream Christmas gift.

A rainbow emoji immersed shoppers into a tween’s dreamland – a brightly-coloured universe filled with gift ideas. Visitors could choose from five different emojis that represent their tween to discover a specially curated kit containing a selection of gifts to match their mood.

Located inside the Birmingham Bullring Shopping Centre, the Tweenager Bootique appeared in the city after a research survey revealed that Birmingham is the ‘Tween Capital of the UK’ with 45% more tweens compared to the national average.

Boots is launching hundreds of ‘Bootique’ gift edits, curated around different personalities and interests, so customers can find the right gift for the very different people in their lives. The edits will appear in Boots stores, as well as online and on social media channels.  







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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and over 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures as of 28 February 2023