Boots has been named the UK’s top brand for women by YouGov BrandIndex’s Women’s Rankings, which are a measure of overall brand health and consider consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
The brand fought off some stiff competition from other popular UK brands amongst women, including John Lewis and Marks and Spencer.
Amelia Brophy, UK head of data products at YouGov, said: "Despite a tough time for high street retailers, Boots has cemented itself as a force among female shoppers.”