You are here: Home Newsroom Features Boots launches 40 new wellness brands in 2020

Boots launches 40 new wellness brands in 2020

27 January 2020
Feature Brand

To help the UK live well in 2020, Boots is launching over 40 new wellness brands and 250 new products on shelves and online adding to the 1,800+ wellness products customers can already find. Covering everything from vitamins to supplements, healthy food choices and products to support a more sustainable lifestyle to help you feel great. This includes brands fresh from the US such as Evolution_18, stocked exclusively at Boots, and SugarBearHair as well as the new Boots Gut Health range and My Vegan, a range of high quality, vegan protein products.

A first on the UK high street, Boots has created an own brand range of comprehensive adaptogen powders, with the herbs, roots, mushrooms and fruits which based on ancient beliefs are thought to help the body to ‘adapt’ in order to take on daily physical and emotional life pressures. The range of powders includes ashwagandha, turmeric, moringa, maca, reishi and chaga and has just launched in store and online.

2020 is proving to be the year that more and more of us are trying to add plant-based meals to our diets. Boots increased its vegan product range by 30% this year to respond to customer demand and – has already seen spikes in sales of vegan sandwiches by 27% year on year[i] with sales of the entire vegan food range also seeing a positive increase by 44%.

To help those wanting to make a difference, Boots has recently launched a ‘sustainability toiletry edit’ in 138 stores and online, with over 60 new toiletry products from brands including eco-friendly sanitary protection from DAME, bamboo toothbrushes from Humble and natural deodorant sticks from Salt of the Earth.

To make sure that price is not a barrier for customers, nutrition products are available for less than £1 a day and vitamins are offered from 4p a day.

Newly appointed Director of Wellness at Boots UK, Sarah Crawley, says: “We have listened to our customers to understand how they feel about wellness, what they’re looking for and how we can help them. We’ve identified some of the biggest unmet needs around mental health, anxiety, sleep, gut health and weight management, all of which will be a huge focus for us in 2020 and we are kick starting the year with advice and tips on these topics alongside some amazing product launches to help address these needs. Our ambition is to be the market leader in wellness, helping the nation live happy and healthy lives.”

[i] Data taken 6th January 2019 – 7th January 2020


What’s new at Boots? Find out the latest updates from the UK’s largest pharmacy-led health and beauty chain – from new products and services to important business developments.



Read the views of our team members at Boots, who are experts in their field. Find out what they think about the most important issues of the day – from healthcare equality to sustainability.


Media Resources

A you are a journalist looking for information and resources about Boot? Visit our media resources hub to access images, reports, spokespeople and videos.


Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023