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Boots is Named Top Retail Brand in YouGov BrandIndex Women’s Choice Best Brand Rankings

12 March 2019
Feature Brand

YouGov has published its annual BrandIndex Women’s Choice Best Brand Rankings, which shows which brands are held in highest esteem. Boots was ranked second overall and was the highest ranking retail brand, scoring an impressive 52.9.

The rankings are compiled by asking consumers “Overall, of which of the following brands do you have positive/negative impressions?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

Boots beat IKEA, John Lewis and Marks and Spencer to be named second in the survey, from scores averaged across 1st February 2018 – 31st January 2019, among women aged 18+.

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News

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Boots UK is the largest pharmacy-led health and beauty chain in the UK and its purpose is to champion everyone’s right to feel good. With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at boots-uk.com.

*As of Aug. 31, 2020