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Boots is Named Top Retail Brand in YouGov BrandIndex Women’s Choice Best Brand Rankings

12 March 2019
Feature Brand

YouGov has published its annual BrandIndex Women’s Choice Best Brand Rankings, which shows which brands are held in highest esteem. Boots was ranked second overall and was the highest ranking retail brand, scoring an impressive 52.9.

The rankings are compiled by asking consumers “Overall, of which of the following brands do you have positive/negative impressions?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

Boots beat IKEA, John Lewis and Marks and Spencer to be named second in the survey, from scores averaged across 1st February 2018 – 31st January 2019, among women aged 18+.

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Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty caring for people, customers and communities everywhere.

With around 52,000 team members and 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.

Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services. It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on


*Figures accurate as of 31 May 2023