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Boots is Named Top Retail Brand in YouGov BrandIndex Women’s Choice Best Brand Rankings

12 March 2019
Feature Brand

YouGov has published its annual BrandIndex Women’s Choice Best Brand Rankings, which shows which brands are held in highest esteem. Boots was ranked second overall and was the highest ranking retail brand, scoring an impressive 52.9.

The rankings are compiled by asking consumers “Overall, of which of the following brands do you have positive/negative impressions?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

Boots beat IKEA, John Lewis and Marks and Spencer to be named second in the survey, from scores averaged across 1st February 2018 – 31st January 2019, among women aged 18+.

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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 30 November 2023