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Boots beauty experts highlight products that help you glow from the inside and out

01 March 2023
Feature Beauty

Boots beauty experts are back to talk about glow-getting beauty products that are set to be all the rage in 2023. You can view the full 2023 Beauty Trends Report here. 

Fresh-faced, glowing skin is back for 2023, but this year it’s not just about what you put on your skin, we’re talking products that make you glow from the inside-out, all year round.

In recent years, heavy contours and extreme glam finishes have taken a back seat in favour of fresh-faced, effortless beauty as we celebrate products that enhance our natural vitality.

Thanks to the popular ‘Clean Girl’ era that took our social feeds by storm in 2022, and the minimalist #VanillaGirl aesthetic (which gained 1.2M views on TikTok in January alone!)1, lightweight finishes and glossy complexions are here to stay.

But it’s deeper than just our complexion because with glowing skin comes glowing confidence, optimism and positivity. This year, we’re looking for quick and easy shortcuts to get that added radiance from the comfort of our own bathrooms, and fast.

From NEW Liz Earle Smooth & Glow™ Exfoliating Tonic to Byoma Brightening Toner, there’s a new line-up of glow-givers to help us achieve a post-facial freshness from home.

Skincare isn’t the only way to get a healthy-looking complexion. We all desire that post-holiday luminosity that never fails to boost our mood and we’re advocates of faking it until you make it. NEW to Boots, Filter by Molly-Mae Tanning Drops are designed to effortlessly build a sun-kissed glow, Boots Glow Brightening Mist (launching April) gives a subtle, glossy shimmer and Sol de Janeiro Bom Dia Body Scrub delivers both smoothness and radiance for summer-ready skin all year round.

Hannah Stern, Boots Beauty Advisor said: “In 2023 we’re investing in ourselves, feeling good and turning up the glow. But if you’re looking for a quick radiance boost, my top tip is to incorporate a trusty Vitamin C into your regime. The NEW Boots Vitamin C PRO Brightening Booster Serum is the latest addition to the viral Boots Vitamin C range and will give you brighter-looking skin in just seven days.”

Glow from within

To achieve optimum levels of glow, more of us are recognising that caring for the skin starts from within. Interest in ingestible beauty is on the rise, with searches for ‘beauty vitamins’ up by 2170% on

Sales of beauty supplements have grown in the last year, with ingredients like collagen in highest demand.3 Understanding our health and lifestyle is key to getting the right vitamins and dietary supplements for us. Boots free Vitamins Quiz, available on, is designed to identify what nutrients customers need the most and recommend a personalised and balanced vitamin bundle that is perfect for them.*

Serum Concealers

With Google searches for ‘dewy skin’ up by almost a quarter compared to last year4 and sales of serum infused self-selection cosmetics at Boots soaring by 85%5 YOY, we predict serum concealers will become the next makeup bag essential in 2023.

High-performing and packed with skin-loving ingredients, skincare-hybrid concealers are heading straight for our baskets. No7 Lift & Luminate Serum Concealer is boosted with a collagen-based peptide technology, and the flexible formula moves seamlessly with facial expressions to ensure the concealer doesn’t crease.



1. Source: TikTok Global, February 202

2. Source: TikTok Global, January 2023 

3. search data (1 Jan - 31 Dec 2022 vs 1 Jan - 31 Dec 2021) 

4. Source: Spate UK, 27th January 2023  

5. Boots UK sales data by volume (1st Jan 2022-27th Nov 2022 vs. 1st Jan 2021-27th Nov 2021) 

*Food supplements do not replace the need for a healthy balanced and varied diet. 



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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and around 1,900 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on

*Figures accurate as of 31 May 2024